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When you invest in SEO with us, the data speaks for itself.
From no visibility, to becoming a recognised brand name
Oxford bathrooms was in the process of redeveloping their brand when they approached us as they were looking to uplift their status to truly reflect how big of a player they were in the industry. With relatively okay ranks, they were looking for an SEO strategy that would really help drive awareness of their new branding as well as bring in conversions during the change. As such, we did a complete audit of their website to ensure that all issues around SEO were addressed with the creation of the new website, as well as prioritising on keywords that were ranking in the 11th or 12th position, and boosting them up so that they sat on the first page, bringing in that organic traffic.
About the Company
Oxford bathrooms is renowned for their affordable renovations – they offer a wide variety of custom bathroom packages that help to ensure your bathroom renovation is seamless and remains within budget. Through a process of 3 easy steps, the team uses their 20 years of industry experience and extensive trade background to create the most stunning bathroom renovations that will continue to be sight for years to come. They also start the process with a free quote from one of their experienced bathroom designers as well as a 10 year warranty on top of their top-quality workmanship. To find out more about them, click here.
The problem they had
As with any new brand launch, getting the awareness out there is always quite the challenge. They wanted to uplift their brand name as quick as possible, all while advertising to the relevant people who would actually be interested in their service. Having a focus on brand awareness and lead generation at the same time can be quite costly if not executed correctly.
How we solved this
We worked very closely with Oxford Bathroom’s branding agency to ensure that there was clear objective setting, effective budget spend and regular reporting which kept us on track to achieve our goals.
We devised a SEM plan that included both SEO and Paid Google Display & Search Ads. The search ads allowed us to find the customers who were ready to buy and would search for terms that would almost guarantee a conversion. At the same time, we also ran display ads that included the business’ new branding & logo, to familiarise customers who were more so in the consideration stage, and encourage them to learn more about the business. This two pronged approach helped Oxford Bathrooms stay on track with sales as they continued their re-branding project.
Doumit homes started their journey with us about 6 months ago, at the point of this article being written, and they were looking for a partner SEO company that could help them generate visibility and traffic to help get their brand name out there. After much discussion on what the key performance metrics would be and how we would measure success, we started the SEO journey together and have seen amazing results increasing ever since.
About the Company
Doumit homes is a renowned construction company that centralises their service around making the development process as smooth as possible, regardless of whether it’s a renovation or a brand new construction. Their mantra is “You always know you are in safe hands when you are building with our trained team of professional tradesmen at Doumit Homes” and as their satisfied clients will tell you, they live by their word.
The problem they had
When Doumit homes approached us, they did not have the relevant applications and stats in place to track their digital presence. Similar to a lot of out clients, they had invested heavily in a great and stunning website that considered all the main factors such as mobile optimisation, user experience, lead magnet pieces and much more. However, once the site was deployed, month went by and the traffic & visibility of the website was no where near where it should’ve been. Given that this was a competitive space, rival companies who had been working on their SEO up to 10 years prior had already dominated and took over the prime positions, so competing with them was going to be a challenge.
How we solved this
We new straight away that Ads would be needed initially to help Doumit homes get some immediate conversions. What we didn’t want to do however is to fall into the trap that many companies face where they lie solely on ads for conversions. The end game of ads should always be to eventually build enough SEO credibility that you rank first for certain keywords and the conversions from those will cancel out the need for ads at all. As we ran both an ad words and SEO campaign, we quickly saw an increase in not only traffic, but also conversions. As we continue down this path we will set up Doumit homes with enough SEO presence to reduce their investment on google ads.
From last page to the first page in 90 days
Parties plus approached Top SEO Sydney back when they were just launching the business. Back then, the business had just purchased a domain name and invested heavily in creating a new website, however no one was clicking through to it. What’s the point in creating the most beautiful website if no one is seeing it? Top SEO came to the rescue and were able to devise a cost effective solution that would ensure that the website started generating some traffic, but more importantly, conversions too.
About the Company
The company, Parties Plus, has been established for over 13 years and has been rapidly growing since. They have a range of jukeboxes, frozen cocktail machines as well as heaters to ensure that their customers have a complete solution to their party needs. Customer service is their #1 priority. Their attention to detail, and well maintained array of products, ensures that clients have a great, stress free party.
The problem they had
As mentioned before, the company was struggling with getting any kind of visibility or traffic to their website. They had invested heavily in a website that was sure to be first in it’s class for user experience, mobile first, interactive and creative layout, however there was no one clicking through to the site aside from their family and friends. To reach the site, a new user had to type the URL exactly into the web address or go onto the 30th page of google in order to see the site.
How we solved this
After we received the original brief, we realised quickly that we could implement some quick-wins onto the website. We identified “low-hanging fruit”, which describes keywords that are either long-tailed or super specific to the industry and focus content around those. Even though these may be low in search volume, the crux of the keyword indicates that the searcher is ready to convert almost immediately. We like to focus on this strategy as this conversion leads to actual sales for the business, and we are a conversion first, awareness second kind of business. That way, the business can scale with its marketing plan and invest in itself as it grows.
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Which one is important – SEO or PPC?
This is a tricky question, because of its nature. Though this might create arguments, the reality is both are important for the business. You couldn’t establish a high domain authority, a trusted organic brand affinity and a whole online presence without SEO Sydney. Similarly, you can’t target your prospects by their demographics, buying behaviours or keywords without PPC.
What is SEO and why should I invest in it?
Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.
How long Google takes to index my website?
Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.
Do Backlink help in SEO?
Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it. There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!
Should I focus on long-tail keywords to top Search Engine Rankings?
Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.
How long will it take my website to rank high?
It might take weeks or months. It depends on the niche strategy that you have applied, the resources you allocate and the best backlink building strategy. You cannot relax at a single strategy, you have to study the results every time and optimise the strategies. Yes, you have to identify, the grey areas and suggest solid solutions to overcome the negativity. An existing website with a solid strategy might see results in a few weeks, but for a new website, you might have to wait for months. SEO Sydney is ongoing and you are never done.
Why should I hire An Agency to Manage My AdWords Account?
Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.
I lost my ranking overnight and how can I recover it?
Ranking 12th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.
What can I do to get my ads to rank #1 in Google?
No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are
- The competitors
- Google’s algorithm updates
- The quality score &
- The Seasonality
An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.
What is the difference between white hat and black hat SEO practices?
White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.