Electronic Direct Marketing
“More than 34% of people worldwide use email. That’s about 2.5 billion people. Its predicted to increase to 2.8 billion email users in the next 2 years” Yup, email’s popular and if you are not sending out regular email newsletters to your customer base, you are potentially missing out on huge share of the electronic direct marketing pie. Sending out regular email campaigns to your customers is a highly effective digital marketing strategy and is proven to convert prospects into customers, and turn one-time buyers into loyal fans.
What we offer:
- Mobile Optimised Email Design
- Targeted Email Campaigns
- Email Marketing Profile Set Up
- Competitor Research
- Detailed Reporting on Email and Campaign Level
- Bespoke Copy Writing & Image Sourcing
- Market Research
With this service, the cost is dependent on number of emails per month and ‘add-ons’
Add-on’s include:
- Custom Landing Page with Copy
- Social Media Organic Post
- Custom Landing Page
Our Email Marketing Process
Define
Name a Campaign
Define Subscriber List
Define Frequency
Design & Test
Test through browers
and email clients on both
desktop and mobile
Optimise & Send
Optimise campiagn
to send for best open
and click rate.
Review & Measure
Review data opens,
e-clicks, recipient activity
and unsubscribes
Report
Send an in depth report of
how the campaign went and
improvements for next
From setting up the campaign to creating an attention grabbing email design, our team will take care of everything for you.
Step 1
Define You tell us what you want to call out this month in terms of content or offers. We either create an email marketing profile or utilise existing profiles to standardise campaigns.
The technology we are familiar with include:
Step 2
Design & Test We’ll draft each email filled with bespoke copy, images, the works! Our designers and copy writers will ensure your brand message and value is carried through and you are completely happy and design is approved. After approval we test different browsers
Step 3
Optimise & Send We gather the requirements, calculate how many emails are optimal for the message you are trying to send and suggest conversion points to ensure the campaigns are successful and provide meaningful data. This may include the creation of a custom landing page, supporting social campaign or follow up data for your sales staff.
Step 4
Review & Measure After sending we then review the data which includes opens, click-rate, recipient activity and more.
Step 5
Report Your dedicated account manager will make sure that your emails are sent out at the optimum times, track unsubscribes, manage bounce backs, and will provide you with a detailed report with number of opens and clicks, to help shape your next email campaign!
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Your Questions Answered
Using the format of emails, a business owner can send certain marketing messages directly to a set list of subscribers. These subscribers are found through offering some value on the website in exchange for the customer’s contact information – this essentially is the same as someone putting up their hand and expressing their interest in your business. All businesses should capitalise on this and offer some kind of nurturing process in order to turn these potential leads into customers or sales.
Email Marketing Agency Sydney have various prices for various services that come with the email direct marketing strategy. Some offer supportive landing pages, social media posts or even print marketing alternatives. It’s important to look at the whole picture of what you are being offered so that you partner with the email marketing firms that will bring you the most bang for your buck. At Top SEO, our email marketing campaigns start from $400+GST per month and come with design, response management and super detailed reports.
Email Marketing, according to studies, are still up to 40 times more effective than social media. Obviously, the key caveat is this applies more so to E-commerce businesses compared to service based industries. Regardless, its always a good idea to try and build your own email list and test a fully optimised email marketing campaign to see if your audience is more receptive to this form of marketing.
Step one, as with any email marketing campaign, is to establish your goals. What are you trying to achieve with this EDM campaign? More leads? More Sales or is it just for brand awareness? Once that’s set, you need to identify how you will build this list. The most common format is to put a form up on the website to “subscribe” for updates. After that you design the email, launch the campaign, and carefully measure your success and learnings to adapt onto your next campaign. Applying the learnings can be a bit complicated so feel free to reach out to us here to learn more about email campaigns.
The most important metric of any marketing campaign is ROI. This metric is really easily calculable for an e-commerce or online business, but what about service industries that have a longer purchase cycle? For businesses like the latter to measure email marketing campaign success, they need to analyse their customer data and find the first point of contact that customers had with the business and see if they signed up for the newsletter subscription. Working in reverse will allow business owners to find out if that email campaign has worked or not.
With a plethora of email marketing platforms to choose from, it can be difficult in deciding which platform is right for you and your business. At Top SEO, we often suggest between Mailchimp, Send In Blue, or even HubSpot as they are the easiest to use and produce heaps of actionable data that we can apply other marketing tactics to. Having said that, it is important to really understand what you’re trying to achieve with email marketing first so you don’t overpay for a platform when there is a free version that could suit you a lot better. Feel free to call us on (02)9764 4024 for a no-obligation consult on what platform is right for you.
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