Electronic Direct Marketing
“More than 34% of people worldwide use email. That’s about 2.5 billion people. Its predicted to increase to 2.8 billion email users in the next 2 years” Yup, email’s popular and if you are not sending out regular email newsletters to your customer base, you are potentially missing out on huge share of the electronic direct marketing pie. Sending out regular email campaigns to your customers is a highly effective digital marketing strategy and is proven to convert prospects into customers, and turn one-time buyers into loyal fans.
What we offer:
- Mobile Optimised Email Design
- Detailed Reporting on Email and Campaign Level
- Targeted Email Campaigns
- Bespoke Copy Writing & Image Sourcing
- Email Marketing Profile Set Up
- Market Research
- Competitor Research
With this service, the cost is dependent on number of emails per month and ‘add-ons’
- Custom Landing Page with Copy
- Custom Landing Page
- Social Media Organic Post
Our Email Marketing Process
Name a Campaign
Define Subscriber List
Design & Test
Test through browers
and email clients on both
desktop and mobile
Optimise & Send
to send for best open
and click rate.
Review & Measure
Review data opens,
e-clicks, recipient activity
Send an in depth report of
how the campaign went and
improvements for next
From setting up the campaign to creating an attention grabbing email design, our team will take care of everything for you.
Define You tell us what you want to call out this month in terms of content or offers. We either create an email marketing profile or utilise existing profiles to standardise campaigns.
The technology we are familiar with include:
Design & Test We’ll draft each email filled with bespoke copy, images, the works! Our designers and copy writers will ensure your brand message and value is carried through and you are completely happy and design is approved. After approval we test different browsers
Optimise & Send We gather the requirements, calculate how many emails are optimal for the message you are trying to send and suggest conversion points to ensure the campaigns are successful and provide meaningful data. This may include the creation of a custom landing page, supporting social campaign or follow up data for your sales staff.
Review & Measure After sending we then review the data which includes opens, click-rate, recipient activity and more.
Report Your dedicated account manager will make sure that your emails are sent out at the optimum times, track unsubscribes, manage bounce backs, and will provide you with a detailed report with number of opens and clicks, to help shape your next email campaign!
Check our Google Reviews
Which one is important – SEO or PPC?
This is a tricky question, because of its nature. Though this might create arguments, the reality is both are important for the business. You couldn’t establish a high domain authority, a trusted organic brand affinity and a whole online presence without SEO Sydney. Similarly, you can’t target your prospects by their demographics, buying behaviours or keywords without PPC.
What is SEO and why should I invest in it?
Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.
How long Google takes to index my website?
Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.
Do Backlink help in SEO?
Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it. There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!
Should I focus on long-tail keywords to top Search Engine Rankings?
Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.
How long will it take my website to rank high?
It might take weeks or months. It depends on the niche strategy that you have applied, the resources you allocate and the best backlink building strategy. You cannot relax at a single strategy, you have to study the results every time and optimise the strategies. Yes, you have to identify, the grey areas and suggest solid solutions to overcome the negativity. An existing website with a solid strategy might see results in a few weeks, but for a new website, you might have to wait for months. SEO Sydney is ongoing and you are never done.
Why should I hire An Agency to Manage My AdWords Account?
Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.
I lost my ranking overnight and how can I recover it?
Ranking 12th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.
What can I do to get my ads to rank #1 in Google?
No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are
- The competitors
- Google’s algorithm updates
- The quality score &
- The Seasonality
An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.
What is the difference between white hat and black hat SEO practices?
White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.