Google’s algorithms are constantly evolving, and website owners often find themselves impacted by updates such as the Helpful Content Update. If your website has experienced a drop in rankings due to this update, don’t panic. With the right approach, you can bounce back and regain your visibility on search engine results pages (SERPs). As a leading SEO marketing company in Sydney, we’ll outline five steps to help you recover from Google’s Helpful Content Update and improve your SEO performance.
Step 1: Assess the Impact
The first step is to assess the extent of the impact of the Helpful Content Update on your website’s rankings. Use tools like Google Analytics and Google Search Console to analyse changes in organic traffic, keyword rankings, and user engagement metrics. Identify which pages or content areas have been most affected by the update. This will help you prioritise your efforts moving forward.
Step 2: Conduct a Content Audit
Once you’ve identified the pages that have been negatively impacted, conduct a comprehensive content audit. Evaluate the quality, relevance, and usefulness of the content on those pages. Look for any thin, duplicate, or low-quality content that may be dragging down your rankings. Make a list of pages that need improvement or optimisation.
Step 3: Optimise Your Content
With your list of underperforming pages in hand, it’s time to optimise your content for both users and search engines. Focus on creating high-quality, informative content that addresses the needs and interests of your target audience. Incorporate relevant keywords naturally into your content, but avoid keyword stuffing. Improve readability by breaking up long paragraphs, using subheadings, and adding multimedia elements like images and videos.
Step 4: Build High-Quality Backlinks
Backlinks are still a crucial ranking factor in Google’s algorithm. Focus on building high-quality backlinks from authoritative websites within your industry or niche. Reach out to relevant websites, blogs, and online publications to request guest blogging opportunities or to pitch your content for inclusion in their articles. Additionally, consider leveraging social media platforms and online communities to promote your content and attract natural backlinks. Get help from an SEO company in Sydney to build high-quality backlinks from authentic websites.
Step 5: Monitor and Adapt
After implementing the necessary changes to your website and content, closely monitor your performance on SERPs. Track changes in keyword rankings, organic traffic, and user engagement metrics over time. Keep an eye on any new updates or changes to Google’s algorithm, and be prepared to adapt your SEO strategies accordingly. Continuous monitoring and adaptation are key to maintaining and improving your website’s visibility in search results.
Recovering from Google’s Helpful Content Update may require time and effort, but it’s entirely possible with the right approach. By following these five steps – assessing the impact, conducting a content audit, optimising your content, building high-quality backlinks, and monitoring and adapting – you can bounce back from the update and improve your SEO performance. Remember to focus on creating valuable, user-friendly content that aligns with Google’s quality guidelines, and you’ll be well on your way to reclaiming your rankings on SERPs. Get in touch with the best SEO company in Sydney now!
'