From no visibility, to becoming a recognised brand name
Oxford Bathrooms
Doumit homes started their journey with us about 6 months ago, at the point of this article being written, and they were looking for a partner SEO company that could help them generate visibility and traffic to help get their brand name out there. After much discussion on what the key performance metrics would be and how we would measure success, we started the SEO journey together and have seen amazing results increasing ever since.
730%
Increase
in organic traffic over 12 months
153%
Increase
in website ranking performance
10
Keywords
Page 1 of Google
About the Company
Oxford bathrooms is renowned for their affordable renovations – they offer a wide variety of custom bathroom packages that help to ensure your bathroom renovation is seamless and remains within budget. Through a process of 3 easy steps, the team uses their 20 years of industry experience and extensive trade background to create the most stunning bathroom renovations that will continue to be sight for years to come. They also start the process with a free quote from one of their experienced bathroom designers as well as a 10 year warranty on top of their top-quality workmanship. To find out more about them, click here.
The problem they had
As with any new brand launch, getting the awareness out there is always quite the challenge. They wanted to uplift their brand name as quick as possible, all while advertising to the relevant people who would actually be interested in their service. Having a focus on brand awareness and lead generation at the same time can be quite costly if not executed correctly.
How we solved this
We worked very closely with Oxford Bathroom’s branding agency to ensure that there was clear objective setting, effective budget spend and regular reporting which kept us on track to achieve our goals.
We devised a SEM plan that included both SEO and Paid Google Display & Search Ads. The search ads allowed us to find the customers who were ready to buy and would search for terms that would almost guarantee a conversion. At the same time, we also ran display ads that included the business new branding & logo, to familiarise customers who were more so in the consideration stage, and encourage them to learn more about the business. This two pronged approach helped Oxford Bathrooms stay on track with sales as they continued their re-branding project.
Top SEO takeaway
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalize on peak periods and scale down if there are any budget restrictions.
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