Search engine giant Google has recently announced the launch of the Core web vitals, a set of metrics used to determine a website’s ranking. By optimising these metrics, you can give your website a boost especially if you are not pleased with your current SEO or ranking. To give you a better idea, here is […]
SEO is truly one of the most effective marketing techniques online which can help bring more potential customers and boost your website traffic. Based on statistics, close to 3.5 billion searches are done on Google daily, with most of users depending on the first page results. This means that in order for a website to […]
Search engine optimisation is not just about websites and search engine platforms. On-page SEO and off-page SEO strategies are combined to determine the ranking of your website in search. Even though link building is a popular off-page SEO strategy that works, email marketing in Sydney is a powerful tactic that can enhance your SEO efforts […]
Visual image search is about to play a huge role in search. Proper image marking and optimisation has always been recommended for improving traffic. If you haven’t optimised the images on your website yet, now is the time to do so. And no, image SEO isn’t just limited to filling alt tags. Here are the […]
Technology evolves fast, and so does web design. Web design elements that were introduced a few years ago are not as relevant today. To get consistent traffic and conversions, it is necessary that your website adapts to the latest trends and standards of web design in Sydney. A good website not just looks great, but […]
Not long ago, Artificial Intelligence (AI) was considered a matter of science fiction. Fast forward to today, AI tech is used in multiple industries such as retail, education, medicine, automobile, marketing, and more. Speaking of marketing – digital marketing in particular – AI has become an indispensable part of search engine optimisation. It has altered […]
When it comes to digital advertising, we all tend to think about Google Ads or Facebook Ads. Even though these are the most popular ad services in the digital space, Microsoft reported that LinkedIn Ads are up over 50% as more advertisers are turning to the platform! LinkedIn has over 700 million users, and it’s […]
Among the many factors that Google use to rank a website, here’s a new set of metrics that have been introduced just recently by the search engine giant – Core Web Vitals. If you are not really satisfied with your ranking or SEO right now, maybe you should start optimising for core web vitals to […]
Google Ads is the primary advertising platform for most businesses, as it really works in creating awareness within their target audiences. It is necessary that you consistently optimise your Google ads campaign the right way, to make the most of your ad spent. A certified Google Ads agency in Sydney will be able to create […]
SEO is indeed one of the best online marketing techniques that can bring more traffic and potential customers your way. Statistics reveal that about 3.5 billion searches are performed on Google every single day, with a majority of users relying on the results in the first page. So what does this mean? Your website must […]