Google has finally released its official Webspam Report 2021, and all the SEO Sydney experts can’t stop talking about it! Google releases a Webspam Report every year to help SEO experts like ourselves to stay up-to-date on what their algorithms are looking for and what they expect from us as SEO Sydney experts. The latest […]
Online marketing can be complicated, especially when it comes to SEO. There are so many different factors you need to consider, from keyword selection to on-page optimisation and link building. Even if you do your research and figure out what you need to do, how will you know if it’s working? With the recent launch […]
From SEO to PPC, there are plenty of digital marketing channels from which to choose when you’re ready to promote your business and grow your audience. When you run a paid social campaign on Facebook, Instagram, or another platform, it’s easy to focus only on driving traffic and getting new followers. But that doesn’t mean […]
When you are striving to grow your business, it is imperative to identify which leads will possibly convert into paying customers. This is where Enhanced Conversions come to play. You would be able to understand how effective your campaigns are by measuring closed leads. Google already lets you track online conversions (on E-commerce stores, for […]
Time and again, digital marketers know the relevance and impact product reviews have on SEO. Ranking your website with keywords and alt-tags isn’t sufficient anymore. Customers are always on the lookout for genuine feedback of other users/influencers about a product or service, which is why reviews matter more than ever. This guide from the SEO […]
Google has recently announced that it is sunsetting Universal Analytics on July 1 2023, after which Google Analytics 4 will go into effect. In their blog post, the company announced new hits won’t be processed by Universal Analytics on July 1 2023. Furthermore, Universal Analytics 360 will stop processing new hits starting October 1, 2023. […]
Search engines, such as Google and Bing, constantly modify their algorithm to rank websites in SERPs. Time and time again, Google has emphasised on the importance of user experience and why website owners should commit to the same. This is where Core Web Vitals come to play. This new ranking factor introduced by Google is […]
Google has recently announced some very welcoming changes to their ad extensions, in an effort to improve the overall ad management experience for advertisers. In case you didn’t know, ad extensions are simply additional information about your business displayed in your search ads, such as your business address or telephone number. The new updates pertain […]
Since the outbreak of the pandemic, Google has been steadily making changes and releasing new updates on Google My Business (GMB). For those running local businesses, it’s absolutely important to catch up on these changes, so that you can stay ahead of the competition. Fortunately, this guide describes all the recent updates in GMB that […]
Google has launched a new Google Ads experiments website that will “let you develop, manage, and optimise your experiments all in one spot.” A new summary page for your experiments has been added, as well as a sync option. If you wanted to perform an experiment with Google Ads before, you had to first construct […]