Search Engine Optimisation

This is a tricky question, because of its nature. Though this might create arguments, the reality is both are important for the business. You couldn’t establish a high domain authority, a trusted organic brand affinity and a whole online presence without SEO Sydney. Similarly, you can’t target your prospects by their demographics, buying behaviours or keywords without PPC.

Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.

Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.

Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it.  There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!

Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.

It might take weeks or months. It depends on the niche strategy that you have applied, the resources you allocate and the best backlink building strategy. You cannot relax at a single strategy, you have to study the results every time and optimise the strategies. Yes, you have to identify, the grey areas and suggest solid solutions to overcome the negativity. An existing website with a solid strategy might see results in a few weeks, but for a new website, you might have to wait for months. SEO Sydney is ongoing and you are never done.

Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.

Ranking 12^th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.

No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are

• • • • • • The competitors
          • Google’s algorithm updates
          • The quality score &
          • The Seasonality

An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.

White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.