10+% Click through rate
Art Kitchen
Art Kitchen has been among the leading caterers in Sydney for quite some time. They were early adopters of SEO and PPC and thus were able to have some visibility when they approached Top SEO however with the same strategy in place for 10 years, the digital strategy needed an overhaul to adhere to all the Google updates.
10+%
Click through rate
50%
Decrease in cost per conversion
170%
Increase in organic conversions
About the Company
Art Kitchen has been a well-known caterer for private events, weddings and in the corporate events space in Sydney. With over twenty years of experience, they are renowned for creating and serving deliciously different food and affordable event packages. Their attention to detail ensured that every element of every event from menu design, event hire, and staffing to styling and event planning is well organised.
The main goal of the company is to make every event one to remember by providing deliciously different food varieties and exceptional service.
The problem they had
While the company had established great relationships and were capitalising off of referral business, their SEO & PPC strategy had started to dry up. The company was struggling with getting high value leads and quality traffic to their website. Their current strategies across digital marketing had a few holes that needed to be plugged, to stop those high value customers from slipping through their fingers.
How we solved this
We saw immediately that Art Kitchen had the right foundations, and just needed a revised digital strategy that would take them to the next level. We had a close look at their already ranking keywords and decided to cut the majority as they may have brought in traffic in the past, but not anymore. Service specific keywords with meta descriptions that called out the business’ strength were the best ways to help get the business where it needed to be.
On top of that, we also effectively maximise our Google Ads CTR. Since Art Kitchen partnered with us, we were able to increase its CTR to 10% and lower the cost per conversion by 50%. Organically, we were able to capitalise on their previous SEO strategy and maximise it to the fullest with 170% increase in organic conversions.
Top SEO takeaway
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalize on peak periods and scale down if there are any budget restrictions.
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