Art Kitchen

10+% Click through rate

Art Kitchen

Art Kitchen has been among the leading caterers in Sydney for quite some time. They were early adopters of SEO and PPC and thus were able to have some visibility when they approached Top SEO however with the same strategy in place for 10 years, the digital strategy needed an overhaul to adhere to all the Google updates.

10+%

Click through rate

50%

Decrease in cost per conversion

170%

Increase in organic conversions

SEO Sydney - Shape
Digital Marketing Case Study of Leading Caterers in Sydney

About the Company

Art Kitchen has been a well-known caterer for private events, weddings and in the corporate events space in Sydney.  With over twenty years of experience, they are renowned for creating and serving deliciously different food and affordable event packages. Their attention to detail ensured that every element of every event from menu design, event hire, and staffing to styling and event planning is well organised.

The main goal of the company is to make every event one to remember by providing deliciously different food varieties and exceptional service.

The problem they had

While the company had established great relationships and were capitalising off of referral business, their SEO & PPC strategy had started to dry up. The company was struggling with getting high value leads and quality traffic to their website. Their current strategies across digital marketing had a few holes that needed to be plugged, to stop those high value customers from slipping through their fingers.

How we solved this

We saw immediately that Art Kitchen had the right foundations, and just needed a revised digital strategy that would take them to the next level. We had a close look at their already ranking keywords and decided to cut the majority as they may have brought in traffic in the past, but not anymore. Service specific keywords with meta descriptions that called out the business’ strength were the best ways to help get the business where it needed to be.

On top of that, we also effectively maximise our Google Ads CTR. Since Art Kitchen partnered with us, we were able to increase its CTR to 10% and lower the cost per conversion by 50%. Organically, we were able to capitalise on their previous SEO strategy and maximise it to the fullest with 170% increase in organic conversions.

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Top SEO takeaway

 We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalise on peak periods and scale down if there are any budget restrictions.

Check our Google Reviews

TOP SEO have helped me create a website and in process of doing my seo they have been very helpful and easy to work with highly recommended
Brush Works
11:36 06 May 20
The Team at TOP SEO are so professional and attentive. We are so happy with our current rankings on Google. From no where to be found and no on page one. The new website enquiries are a reflection of the great work. Thanks Guys!
Chris Hekeik
05:20 06 May 20
Top SEO has been more than proactive in this challenging time and have exceeded our expectations. I can recommend them in all aspects of client communication and delivering on their proposed actions. We will be continuing moving forward with their services and are very happy.
scott benz
04:22 06 May 20
We have been with Top SEO for a few months. The ranking was definitely improved. Thank you Tanya and Harry for your excellent service, very good job, highly recommend!
Daniel we
04:13 06 May 20
Great service and results.Would highly recommend!
Con Koutroumbas
04:05 06 May 20
Having become unimpressed with a number of SEO companies hired over the past few years to promote the website for a larger sized SME that spans across multiple locations and suburbs I came across Top SEO just over 6 months ago. Since then I have been nothing short of impressed with the work and dedication from Harry and his team and have seen an improvement in overall website performance leading to improved business results. For the limited monthly budget I have for SEO services, these guys have put together a really good package that spans across a number of areas to help improve rank from on-page optimization to off-page optimization, content creation, Local SEO, GMB optimization and using structured markup, and best of all at the end of each month I receive an easy to read report with all the months work and activities listed that I have paid for (which I have never received obligingly from any other SEO company). Highly recommended!!read more
David McTaggart
07:19 02 Jan 20
Helped to build eCommerce business from the ground up. Patient, upfront and honest. Pleasure to deal with.
Carl Fortu
05:55 29 Jul 19
Excellent seo service from Top SEO Sydney. My experience with Harry and the team has been great, from when I left my previous seo company Harry has put in a lot of work to improve my keywords and suggested very helpful tips along the way to rank higher. Most professional service and would highly recommend them.
Total Colour Painting
01:33 19 Feb 19
Top SEO Sydney are very friendly and helpful, I definitely recommend using this company for all your SEO and Google AD Words, excellent service and nothing is a problem! Thank you from the Caring 4 Kids team.
Anna K
05:50 13 Feb 19
Top SEO have done a great job of pushing our keyword ranks high and in turn our business forward. They will keep you informed every step of the way and are always there to offer assistance and guidance. If you would like your business to grow and be successful then contact them today, they are honest SEO experts in Sydney.
Eric Tan
23:16 02 Feb 19
Harry and his team at TopSEO Sydney have provided excellent services across three of our websites with excellent results. What's best is his cutting-edge know how (with no BS) is combined a with a fantastic old-fashioned, easy-going attitude making it easy to just pick up the phone and chat to him about your projects. Top bloke.
Adam Savage
05:33 22 Nov 18
Harry and his team at Top SEO Sydney have been fantastic. Honest, reliable and have exceeded our expectations. Great work. Thank you.
Steven Para
03:48 07 Nov 18
We are extremely happy with Top SEO Sydney's services. Harry and Rada are honest, upfront, easy to deal with, and deliver what they promise. They are consistent with their reports so you know exactly what you get and what you pay for. After trying a few different companies this is a huge relief. I would highly recommend them to anyone looking for a rounded approach to improve their online presence.
Carina Hinse
23:11 06 Nov 18
Harry and the team at Top SEO have been fantastic. They are so helpful, honest, patient and reliable. We have started seeing results from all of the work and effort that has been put in by Harry and the team. Very highly recommended. Thank you for your work so far.
Nick Gjorgjioski
22:48 05 Nov 18
Harry from Top SEO is among the most honest & upfront people in this industry. You know you are getting what you pay for because the reporting is excellent. In three months we have already started getting results from Harry's work. Would highly recommend his services!
Knee Hill
07:02 12 Sep 18

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