Digital Marketing Agency Sydney
Digital Marketing Specialists
Use our Award-Winning Digital Agency to maximise your business’ potential.
Right now, hundreds of potential customers are out there with a need that you could fulfil. With our tailored digital marketing strategies, we work with your business model to help connect you to these customers. We will show you, with thorough reporting, our exact strategy to attract these leads, but also map out the digital customer journey with you, to make sure those leads turn into sales.
Best Digital Marketing Company
Search Engine Optimisation
This is our bread and butter, and rightfully so as it is the only digital arm where a user actively expresses their interest in very specific terms in their digital footprint. We’ve spent years cultivating this process to help clients get in front of their potential customers and outrank their competitors.
Pay Per Click
Google Ads, Bing Ads, Shopping Ads and more! While other agencies may be very good at spending out your budget, we use the metric Return on Ad Spend and make daily tweaks to ensure maximum efficiency is achieved.
Social Media Marketing
Whether you’re building a community of followers or running mass targeting ads, we’ll help your customers find their way to your profiles and keep them engaged with your brand. Social Media is an often underrated and misunderstood tool in the digital world – so let us take the stress of your hands and we’ll manage it for you.
Contrary to popular belief, email marketing is still a great form of communication to keeping your business top of mind for customers. Using the correct data, you could be sending profitable emails that create a flow of ready-to-buy customers just waiting for the time content to convince them to finalise their purchase.
Web Design & Development
We build on any platform, are willing to adapt to your needs and create engaging websites that offer the very best in user experience to drive enquiries and sales. Our diverse range of developers and designers are ready to blow you away with our innovative design and development solutions.
Conversion Rate Optimisation
Having a website is one thing, but having a website that is optimised to convert customers is a whole other level. We use a variety of tools to identify key drop off points, understand and test why they might be disengaging with the site, and use different techniques to increase the number of users who perform a desired action on your site.
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We succeed when YOU succeed.
Our belief is simple, without mutual growth, there is no future for our agency.
As such, we focus on being transparent, value-driven and agile, right from the start. We want to have a complete picture of your digital marketing needs so we can use our skills to achieve above and beyond that goal.
At Top SEO, we don’t rush into partnering up with a client. We won’t give you any pricing, deliverables or strategies until we’ve had a thorough look at your existing digital marketing set up and website. No Digital marketing agency can suggest a fruitful digital marketing plan without knowing as much as they can about your business, your marketing objectives and your future development plans – and we strive to do exactly that.
You will have a dedicated account manager that will be held responsible in delivering the results that were agreed upon. Each of our managers are recruited based on meritocracy & personality to ensure they make your journey to achieving your Digital marketing goals as smooth as possible – taking the pressure off your hands.
Once completed, we’ll chat you through some suggested cross-channel marketing strategies to engage and convert your audience, and leave you with the final decision. Each business model is different and requires a different array of Digital Marketing Pathways in order to attract new and recurring customer bases. We’ll provide you with different options, that will be refined until you are comfortable with them, built around your budget.
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Which one is important – SEO or PPC?
This is a tricky question, because of its nature. Though this might create arguments, the reality is both are important for the business. You couldn’t establish a high domain authority, a trusted organic brand affinity and a whole online presence without SEO Sydney. Similarly, you can’t target your prospects by their demographics, buying behaviours or keywords without PPC.
What is SEO and why should I invest in it?
Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.
How long Google takes to index my website?
Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.
Do Backlink help in SEO?
Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it. There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!
Should I focus on long-tail keywords to top Search Engine Rankings?
Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.
How long will it take my website to rank high?
It might take weeks or months. It depends on the niche strategy that you have applied, the resources you allocate and the best backlink building strategy. You cannot relax at a single strategy, you have to study the results every time and optimise the strategies. Yes, you have to identify, the grey areas and suggest solid solutions to overcome the negativity. An existing website with a solid strategy might see results in a few weeks, but for a new website, you might have to wait for months. SEO Sydney is ongoing and you are never done.
Why should I hire An Agency to Manage My AdWords Account?
Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.
I lost my ranking overnight and how can I recover it?
Ranking 12th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.
What can I do to get my ads to rank #1 in Google?
No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are
- The competitors
- Google’s algorithm updates
- The quality score &
- The Seasonality
An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.
What is the difference between white hat and black hat SEO practices?
White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.