Madmia

50K additional users

Madmia

Madmia is an Aussie born & bred, international icon, selling crazy playful socks that aim to inspire creativity and self-expression. From the very beginning, we were very excited to partner with this brand that had such visually stimulating products and couldn’t wait to get their sales soaring, but even we couldn’t forecast such phenomenal results in such a short period of time.

50K

Additional users

20%

Revenue increase

<$1

Average CPC

SEO Sydney - Shape
Madmia SEO and PPC Strategy with Successful results

About the Company

Madmia has a company ethos of ‘Why fit in when you were born to stand out?’ so you know that they are truly passionate about creating the most outrageous, silly socks that are truly extraordinary! Since partnering with us, we’ve watched Madmia go from being a primarily Australian product to blowing up in countries such as the United Kingdom & the United States, even partnering with celebrity figures such as Jojo Siwa.

The problem they had

Their social ads were getting crazy levels of engagement. The stunning pictures were drawing a lot of additional traffic to the site and users were browsing through a lot of products. However, the conversion wasn’t quite there, and therefore, neither was the return on ad spend (ROAS). As with most social media campaigns, you’re taking a bit of the stab in the dark when designing traffic driving campaigns. Unlike PPC campaigns where you show an ad based on a customer showing intent with a search, you use the user’s interests and behaviours to serve them an add,

Madmia campaign performance overview

How we solved this

When Madmia approached us looking to do Google Ads, we knew that choosing product specific, high intent keywords would ensure that this marketing channel would produce a much higher ROAS. We also knew based on the social ads performance, that image led campaigns would be the way to ensure maximum engagement. As such, we drafted a budget split geared mostly to Shopping Ads and expanded this across the US, UK and Australia to maximise reach. As a result, we saw $12,000 made for every $1000 invested in Google ads, and were more than delighted to have contributed to Madmia’s most successful year since starting.

Click here to learn more about our Ads services

Client Success with SEO
Madmia campaign performance overview

Top SEO takeaway

 We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalise on peak periods and scale down if there are any budget restrictions.

Check our Google Reviews

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11:36 06 May 20
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05:20 06 May 20
Top SEO has been more than proactive in this challenging time and have exceeded our expectations. I can recommend them in all aspects of client communication and delivering on their proposed actions. We will be continuing moving forward with their services and are very happy.
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04:22 06 May 20
We have been with Top SEO for a few months. The ranking was definitely improved. Thank you Tanya and Harry for your excellent service, very good job, highly recommend!
Daniel we
04:13 06 May 20
Great service and results.Would highly recommend!
Con Koutroumbas
04:05 06 May 20
Having become unimpressed with a number of SEO companies hired over the past few years to promote the website for a larger sized SME that spans across multiple locations and suburbs I came across Top SEO just over 6 months ago. Since then I have been nothing short of impressed with the work and dedication from Harry and his team and have seen an improvement in overall website performance leading to improved business results. For the limited monthly budget I have for SEO services, these guys have put together a really good package that spans across a number of areas to help improve rank from on-page optimization to off-page optimization, content creation, Local SEO, GMB optimization and using structured markup, and best of all at the end of each month I receive an easy to read report with all the months work and activities listed that I have paid for (which I have never received obligingly from any other SEO company). Highly recommended!!read more
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07:19 02 Jan 20
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05:55 29 Jul 19
Excellent seo service from Top SEO Sydney. My experience with Harry and the team has been great, from when I left my previous seo company Harry has put in a lot of work to improve my keywords and suggested very helpful tips along the way to rank higher. Most professional service and would highly recommend them.
Total Colour Painting
01:33 19 Feb 19
Top SEO Sydney are very friendly and helpful, I definitely recommend using this company for all your SEO and Google AD Words, excellent service and nothing is a problem! Thank you from the Caring 4 Kids team.
Anna K
05:50 13 Feb 19
Top SEO have done a great job of pushing our keyword ranks high and in turn our business forward. They will keep you informed every step of the way and are always there to offer assistance and guidance. If you would like your business to grow and be successful then contact them today, they are honest SEO experts in Sydney.
Eric Tan
23:16 02 Feb 19
Harry and his team at TopSEO Sydney have provided excellent services across three of our websites with excellent results. What's best is his cutting-edge know how (with no BS) is combined a with a fantastic old-fashioned, easy-going attitude making it easy to just pick up the phone and chat to him about your projects. Top bloke.
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05:33 22 Nov 18
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03:48 07 Nov 18
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23:11 06 Nov 18
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Knee Hill
07:02 12 Sep 18

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