50K additional users
Madmia is an Aussie born & bred, international icon, selling crazy playful socks that aim to inspire creativity and self-expression. From the very beginning, we were very excited to partner with this brand that had such visually stimulating products and couldn’t wait to get their sales soaring, but even we couldn’t forecast such phenomenal results in such a short period of time.
About the Company
Madmia has a company ethos of ‘Why fit in when you were born to stand out?’ so you know that they are truly passionate about creating the most outrageous, silly socks that are truly extraordinary! Since partnering with us, we’ve watched Madmia go from being a primarily Australian product to blowing up in countries such as the United Kingdom & the United States, even partnering with celebrity figures such as Jojo Siwa.
The problem they had
Their social ads were getting crazy levels of engagement. The stunning pictures were drawing a lot of additional traffic to the site and users were browsing through a lot of products. However, the conversion wasn’t quite there, and therefore, neither was the return on ad spend (ROAS). As with most social media campaigns, you’re taking a bit of the stab in the dark when designing traffic driving campaigns. Unlike PPC campaigns where you show an ad based on a customer showing intent with a search, you use the user’s interests and behaviours to serve them an add,
How we solved this
When Madmia approached us looking to do Google Ads, we knew that choosing product specific, high intent keywords would ensure that this marketing channel would produce a much higher ROAS. We also knew based on the social ads performance, that image led campaigns would be the way to ensure maximum engagement. As such, we drafted a budget split geared mostly to Shopping Ads and expanded this across the US, UK and Australia to maximise reach. As a result, we saw $12,000 made for every $1000 invested in Google ads, and were more than delighted to have contributed to Madmia’s most successful year since starting.
Top SEO takeaway
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalise on peak periods and scale down if there are any budget restrictions.