Why use Google Adwords?
Google AdWords – being a business owner, im sure you’ve heard this mentioned before. But the idea of running ads on Google can be exciting and terrifying at the same time. After all, if done right, AdWords could help transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble.
Research reveals that AdWords search volume shows the top three paid ads on Google attract almost half of the total clicks on the page. The power of pay per click advertising is phenomenal for any business and is considered to be the perfect option to connect with customers or clients who are looking for a product or service.
With SEO, we understand not everyone has the time to do this
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Good thing with Google Adwords, you can get to 1st page of Google instantly!
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Types of Google Ads
What's a Search Ad?
When you search in Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid ad results.
Paid search results have the word “Ad” before the listing; this is where a company, like yours, has paid to have their page show up on page 1 of Google. You are charged when someone clicks on your ad, thats why its called Pay Per Click.
What’s a Display Ad?
Display ads are an image based advertisment which will be shown across different websites that users are browsing across the web.
Once a lead lands on your website, the display ad then tracks and follows them online on third party websites and puts your ad directly in front of customers until they come back to your site and convert.
What’s a Shopping Ad?
Google Shopping Ads is perfect for consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products.
Google Shopping results show up as thumbnail images that display each product’s retailer and price and when clicked lead directy to the product page for purchase.
Sit back and relax as our team gets to work
From setting up the campaign to creating a landing page design, our Google Premier Partners will take care of everything for you.
Step 1 We set up and manage your account, and assign a campaign manager for your AdWords campaign. We work together to create targeted AdWords campaigns and Ad groups for your business.
Step 2 We use our professional writers to create tempting ad copies for your business to increase the click-through-rate.
Step 3 We create a premium landing page design that attracts more customers, increases retention and conversion rate.
Step 4 We perform A/B testing to analyse and understand the customer behaviour and conversion rate.
Step 5 We track your results continuously and report you consistently to achieve better results from your campaign.
- Market and competitor analysis
- Bid budget management
- Location-specific keyword research
- PPC account management
- Testing of ads
- Campaign performance analysis
- Conversion tracking
- Campaign performance improvements
- Comprehensive monthly reporting and more.
Why Choose Our Adwords Agency?
Our Google Premier Partners can help you get your ad campaign up and running within 24 hours. We help you boost your products with an image-rich ad in search results. With Google Shopping, you can minimise dead-end clicks and increase profit-soaring conversions.
We help you define your target customers and place you in front of them. We work within your budget.
Don’t take our word for it!
Check our Google Reviews
Your Questions Answered
Which one is important – SEO or PPC?
This is a tricky question, because of its nature. Though this might create arguments, the reality is both are important for the business. You couldn’t establish a high domain authority, a trusted organic brand affinity and a whole online presence without SEO Sydney. Similarly, you can’t target your prospects by their demographics, buying behaviours or keywords without PPC.
What is SEO and why should I invest in it?
Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.
How long Google takes to index my website?
Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.
Do Backlink help in SEO?
Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it. There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!
Should I focus on long-tail keywords to top Search Engine Rankings?
Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.
How long will it take my website to rank high?
It might take weeks or months. It depends on the niche strategy that you have applied, the resources you allocate and the best backlink building strategy. You cannot relax at a single strategy, you have to study the results every time and optimise the strategies. Yes, you have to identify, the grey areas and suggest solid solutions to overcome the negativity. An existing website with a solid strategy might see results in a few weeks, but for a new website, you might have to wait for months. SEO Sydney is ongoing and you are never done.
Why should I hire An Agency to Manage My AdWords Account?
Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.
I lost my ranking overnight and how can I recover it?
Ranking 12th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.
What can I do to get my ads to rank #1 in Google?
No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are
- The competitors
- Google’s algorithm updates
- The quality score &
- The Seasonality
An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.
What is the difference between white hat and black hat SEO practices?
White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.