Google Adwords
Agency Sydney

Why use Google Adwords?

Google AdWords – being a business owner, im sure you’ve heard this mentioned before. But the idea of running ads on Google can be exciting and terrifying at the same time. After all, if done right, AdWords could help transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble. Research reveals that AdWords search volume shows the top three paid ads on Google attract almost half of the total clicks on the page. The power of pay per click advertising is phenomenal for any business and is considered to be the perfect option to connect with customers or clients who are looking for a product or service.

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With SEO, we understand not everyone has the time to do this

Google AdWords grow your business


Google AdWords grow your business


Google Adwords Agency success

Wait for Growth

Google AdWords grow your business


Good thing with Google Adwords, you can get to 1st page of Google instantly!

Google Adwords high ROI


Google Adwords Agency Sydney

Buy from source

Google Adwords Agency Sydney


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Types of Google Ads

Google Adwords - search ads

What's a Search Ad?

When you search in Google, you are presented with a list of results; or SERP (the search engine results page) which shows organic results and paid ad results.

Paid search results have the word “Ad” before the listing; this is where a company, like yours, has paid to have their page show up on page 1 of Google. You are charged when someone clicks on your ad, thats why its called Pay Per Click.

Google Adwords - Display Ads

What’s a Display Ad?

Display ads are an image based advertisment which will be shown across different websites that users are browsing across the web.

Once a lead lands on your website, the display ad then tracks and follows them online on third party websites and puts your ad directly in front of customers until they come back to your site and convert.

Google Ads

What’s a Shopping Ad?

Google Shopping Ads is perfect for consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products.

Google Shopping results show up as thumbnail images that display each product’s retailer and price and when clicked lead directy to the product page for purchase.

Sit back and relax as our team gets to work

From setting up the campaign to creating a landing page design, our Google Premier Partners will take care of everything for you.

Step 1 We set up and manage your account, and assign a campaign manager for your AdWords campaign. We work together to create targeted AdWords campaigns and Ad groups for your business.

Step 2 We use our professional writers to create tempting ad copies for your business to increase the click-through-rate.

Step 3 We create a premium landing page design that attracts more customers, increases retention and conversion rate.

Step 4 We perform A/B testing to analyse and understand the customer behaviour and conversion rate.

Step 5 We track your results continuously and report you consistently to achieve better results from your campaign.

  • Market and competitor analysis
  • Bid budget management
  • Location-specific keyword research
  • PPC account management
  • Testing of ads
  • Campaign performance analysis
  • Conversion tracking
  • Campaign performance improvements
  • Remarketing
  • Comprehensive monthly reporting and more.

Why Choose Our Adwords Agency?

Our Google Premier Partners can help you get your ad campaign up and running within 24 hours. We help you boost your products with an image-rich ad in search results. With Google Shopping, you can minimise dead-end clicks and increase profit-soaring conversions.

We help you define your target customers and place you in front of them. We work within your budget.

Official Google Ads Partner

Keyword and Industry Research Report

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TOP SEO have helped me create a website and in process of doing my seo they have been very helpful and easy to work with highly recommended
Brush Works
11:36 06 May 20
The Team at TOP SEO are so professional and attentive. We are so happy with our current rankings on Google. From no where to be found and no on page one. The new website enquiries are a reflection of the great work. Thanks Guys!
Chris Hekeik
05:20 06 May 20
Top SEO has been more than proactive in this challenging time and have exceeded our expectations. I can recommend them in all aspects of client communication and delivering on their proposed actions. We will be continuing moving forward with their services and are very happy.
scott benz
04:22 06 May 20
We have been with Top SEO for a few months. The ranking was definitely improved. Thank you Tanya and Harry for your excellent service, very good job, highly recommend!
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04:13 06 May 20
Great service and results.Would highly recommend!
Con Koutroumbas
04:05 06 May 20
Having become unimpressed with a number of SEO companies hired over the past few years to promote the website for a larger sized SME that spans across multiple locations and suburbs I came across Top SEO just over 6 months ago. Since then I have been nothing short of impressed with the work and dedication from Harry and his team and have seen an improvement in overall website performance leading to improved business results. For the limited monthly budget I have for SEO services, these guys have put together a really good package that spans across a number of areas to help improve rank from on-page optimization to off-page optimization, content creation, Local SEO, GMB optimization and using structured markup, and best of all at the end of each month I receive an easy to read report with all the months work and activities listed that I have paid for (which I have never received obligingly from any other SEO company). Highly recommended!!read more
David McTaggart
07:19 02 Jan 20
Helped to build eCommerce business from the ground up. Patient, upfront and honest. Pleasure to deal with.
Carl Fortu
05:55 29 Jul 19
Excellent seo service from Top SEO Sydney. My experience with Harry and the team has been great, from when I left my previous seo company Harry has put in a lot of work to improve my keywords and suggested very helpful tips along the way to rank higher. Most professional service and would highly recommend them.
Total Colour Painting
01:33 19 Feb 19
Top SEO Sydney are very friendly and helpful, I definitely recommend using this company for all your SEO and Google AD Words, excellent service and nothing is a problem! Thank you from the Caring 4 Kids team.
Anna K
05:50 13 Feb 19
Top SEO have done a great job of pushing our keyword ranks high and in turn our business forward. They will keep you informed every step of the way and are always there to offer assistance and guidance. If you would like your business to grow and be successful then contact them today, they are honest SEO experts in Sydney.
Eric Tan
23:16 02 Feb 19
Harry and his team at TopSEO Sydney have provided excellent services across three of our websites with excellent results. What's best is his cutting-edge know how (with no BS) is combined a with a fantastic old-fashioned, easy-going attitude making it easy to just pick up the phone and chat to him about your projects. Top bloke.
Adam Savage
05:33 22 Nov 18
Harry and his team at Top SEO Sydney have been fantastic. Honest, reliable and have exceeded our expectations. Great work. Thank you.
Steven Para
03:48 07 Nov 18
We are extremely happy with Top SEO Sydney's services. Harry and Rada are honest, upfront, easy to deal with, and deliver what they promise. They are consistent with their reports so you know exactly what you get and what you pay for. After trying a few different companies this is a huge relief. I would highly recommend them to anyone looking for a rounded approach to improve their online presence.
Carina Hinse
23:11 06 Nov 18
Harry and the team at Top SEO have been fantastic. They are so helpful, honest, patient and reliable. We have started seeing results from all of the work and effort that has been put in by Harry and the team. Very highly recommended. Thank you for your work so far.
Nick Gjorgjioski
22:48 05 Nov 18
Harry from Top SEO is among the most honest & upfront people in this industry. You know you are getting what you pay for because the reporting is excellent. In three months we have already started getting results from Harry's work. Would highly recommend his services!
Knee Hill
07:02 12 Sep 18

Your Questions Answered

Which one is important – SEO or PPC?

This is a tricky question, because of its nature. Though this might create arguments, the reality is both are important for the business. You couldn’t establish a high domain authority, a trusted organic brand affinity and a whole online presence without SEO Sydney. Similarly, you can’t target your prospects by their demographics, buying behaviours or keywords without PPC.

What is SEO and why should I invest in it?

Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.

How long Google takes to index my website?

Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.

Do Backlink help in SEO?

Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it.  There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!

Should I focus on long-tail keywords to top Search Engine Rankings?

Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.

How long will it take my website to rank high?

It might take weeks or months. It depends on the niche strategy that you have applied, the resources you allocate and the best backlink building strategy. You cannot relax at a single strategy, you have to study the results every time and optimise the strategies. Yes, you have to identify, the grey areas and suggest solid solutions to overcome the negativity. An existing website with a solid strategy might see results in a few weeks, but for a new website, you might have to wait for months. SEO Sydney is ongoing and you are never done.

Why should I hire An Agency to Manage My AdWords Account?

Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.

I lost my ranking overnight and how can I recover it?

Ranking 12th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.

What can I do to get my ads to rank #1 in Google?

No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are

            • The competitors
            • Google’s algorithm updates
            • The quality score &
            • The Seasonality

An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.

What is the difference between white hat and black hat SEO practices?

White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.

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