Did you know over 12 million Australians use Google to search for products and services? This is a massive pool for businesses to drive targeted traffic to their websites which can be accomplished with an AdWords Pay Per Click (PPC) campaign. Research reports reveal that businesses make a profit of $3 for every $1.60 spent on AdWords. And, it is also estimated that AdWords search volume shows the top three paid ads on Google attract almost half of the total clicks on the page. The power of pay per click advertising is phenomenal for any business and is considered to be the perfect option to connect with customers or clients who are looking for a product or service.

Why Choose Our AdWords Campaign?

  • With the help of our certified professionals, you can get your ad up and running within 24 hours.
  • We use Google Display Network to grab more customer attention abruptly by featuring your ads on other successful websites, videos, and applications for target audience.
  • We help you boast your products with an image-rich ad on search results. With Google Shopping, you can minimise dead-end clicks and increase profit-soaring conversions.
  • We help you define your target customers and place you in front of them.
  • We work within your budget.

At Top SEO Sydney, we also offer free consultations for PPC ads management. Talk to one of our experts now to maximise the efficiency and ROI of your AdWords campaign.

Top SEO Sydney

Trusted SEO company in Sydney with more than 18 years of experience optimising websites for Search Engine exposure.
Book rating: 5 out of 5 with 26 Google Reviews

Trusted by established Australian Companies

Join our happy customers who are taking advantage of Top SEO Services and the benefits.

Helped to build eCommerce business from the ground up. Patient, upfront and honest. Pleasure to deal with.
Carl Fortu
05:55 29 Jul 19
Excellent seo service from Top SEO Sydney. My experience with Harry and the team has been great, from when I left my previous seo company Harry has put in a lot of work to improve my keywords and suggested very helpful tips along the way to rank higher. Most professional service and would highly recommend them.
Total Colour Painting
01:33 19 Feb 19
Top SEO Sydney are very friendly and helpful, I definitely recommend using this company for all your SEO and Google AD Words, excellent service and nothing is a problem! Thank you from the Caring 4 Kids team.
Anna K
05:50 13 Feb 19
Top SEO have done a great job of pushing our keyword ranks high and in turn our business forward. They will keep you informed every step of the way and are always there to offer assistance and guidance. If you would like your business to grow and be successful then contact them today, they are honest SEO experts in Sydney.
Eric Tan
23:16 02 Feb 19
Harry and his team at TopSEO Sydney have provided excellent services across three of our websites with excellent results. What's best is his cutting-edge know how (with no BS) is combined a with a fantastic old-fashioned, easy-going attitude making it easy to just pick up the phone and chat to him about your projects. Top bloke.
Adam Savage
05:33 22 Nov 18
Harry and his team at Top SEO Sydney have been fantastic. Honest, reliable and have exceeded our expectations. Great work. Thank you.
Steven Para
03:48 07 Nov 18
We are extremely happy with Top SEO Sydney's services. Harry and Rada are honest, upfront, easy to deal with, and deliver what they promise. They are consistent with their reports so you know exactly what you get and what you pay for. After trying a few different companies this is a huge relief. I would highly recommend them to anyone looking for a rounded approach to improve their online presence.
Carina Hinse
23:11 06 Nov 18
Harry and the team at Top SEO have been fantastic. They are so helpful, honest, patient and reliable. We have started seeing results from all of the work and effort that has been put in by Harry and the team. Very highly recommended. Thank you for your work so far.
Nick Gjorgjioski
22:48 05 Nov 18
Harry from Top SEO is among the most honest & upfront people in this industry. You know you are getting what you pay for because the reporting is excellent. In three months we have already started getting results from Harry's work. Would highly recommend his services!
Knee Hill
07:02 12 Sep 18

Our Google AdWords Management

  • At Top SEO Sydney, we know which areas of your account need work and yield the most significant results. Our professionals are Google certified experts and are capable of turning the guesswork of AdWords into big tangible results.
  • Our experts will provide you with detailed reports on a consistent basis and ensure that your goals are achieved.
  • Our professionals are continually growing with the digital landscape, experts in strategic development and thrive on driving success for your brand.

Our Process

From setting up the campaign to creating a landing page design, our Google certified experts will take care of everything for you.
Step 1: We set up and manage your account, and assign a campaign manager for your AdWords campaign. We work together to create targeted AdWords campaigns and Ad groups for your business.
Step 2:  We use our professional writers to create tempting ad copies for your business to increase the click-through-rate.
Step 3: We create a premium landing page design that attracts more customers, increases retention and conversion rate.
Step 4: We perform A/B testing to analyse and understand the customer behaviour and conversion rate.
Step 5: We track your results continuously and report you consistently to achieve better results from your campaign.

At Top SEO Sydney, our professionals are certified, trained and experienced to create an AdWords campaign from scratch exclusively for you.  Our unique approach involves different objectives including,

  • Market and competitor analysis
  • Location-specific keyword research
  • Testing of ads
  • Conversion tracking
  • Remarketing
  • Bid budget management
  • PPC account management
  • Campaign performance analysis
  • Campaign performance improvements
  • Comprehensive monthly reporting and more.

Frequently Asked Questions(FAQ)

What is PPC advertising?

PPC or SEO, which is the best way to increase online traffic on your website?

How will you manage the Google Quality Score?

When it comes to Google adwords management in Sydney, having a high quality score is essential. A recent change to Google’s API has now made it possible that allows users to diagnose all of the factors that comprise Quality Score at scale. The following are the three main factors that make up Quality Score:

  • Click-through rate (CTR)
  • Ad relevance and
  • Landing page experience

The best possible way to maintain the highest quality score is to use fewer keywords and use smaller, targeted ad groups. We will test out PPC ad copy that is more targeted to your individual ad groups. We follow the best landing page practices to create pages that connect directly with your ad groups and provide a cohesive experience for visitors, from keyword to conversion.

What is the click-through rate (CTR), and how is it calculated?

Click-through rate is a metric that is used to measure the number of clicks advertisers receive on their ads per number of impressions. Since it directly affects both your Quality Score and how much you pay every time someone clicks your search ad, it is essential to achieve a high click-through rate. This number is the percentage of people who view your ad and then actually go on to click the ad.

Click-through rate is calculated as follow,

(Total Clicks on Ad) / (Total Impressions) = Click Through Rate

A high CTR is a good indication that users find your ads helpful and relevant. A good CTR is relative to what you’re advertising and on which networks.

What third-party tools do you use for keyword discovery?

Some of the third-party tools used by the adwords agency in Sydney are,

  • Google Keyword Planner Tool.
  • Bing Keyword Research Tool.

Why am I not seeing my PPC ads?

You have a structured pay-per-click account and have activated your Adwords campaign with high expectations. And then, you have no spend, no impressions, and no clicks. This can happen to anyone! There are several reasons why your ads aren’t showing in Google.
  • Google will limit your ads if your campaign’s daily budget is not large enough to capture 100% of daily search volume.
  • Your ads will not show for 100% of daily search volume if your keyword’s ad rank is low.
  • The keywords you have used are not in the account.
  • You won’t see your ads if your campaigns are set to be offline during certain days/hours.
  • Due to bid adjustments that limit mobile traffic, if you’re searching on a mobile device, you may not see your ads.
Talk to your adwords agency in Sydney for more information.

When do you conclude an ad test?

1,000-2,000 impressions or 200 clicks within the ad group, can conclude an ad test for a search campaign. These are simply the threshold to know when you can conclude the test, but there is no clear winner. During these situations, we check for statistical significance using one of the many online options available.

The CPC on my best keywords continues to go up. Why?

The rise on CPC is caused by following reasons,
  • Increase in competition
  • Reduction in search volume or
  • Decreasing Quality Scores

Should I bid on competitor’s brand names?

PPC or Pay-Per-Click is an online advertising model which allows advertisers to pay a fee each time one of their ads is clicked. This is not an attempt to earn visits organically, but it’s a way of buying visits to your site. There are a variety of similar types of advertising, such as pay-per-impression or pay-per-view; all of these work on the premise that you pay only when the intended interaction such as views, clicks, or impressions occurs. PPC management is useful for specialised and time-sensitive campaigns. They can show up on search engines, social media platforms, web pages, and apps, and they typically take a similar form as the content around them. Contact your adwords agency in Sydney for more information.

Should I bid on my own brand terms?

Yes, you can bid on your own brand terms! You are potentially losing sales from others getting their ads above your organic listings if you are in a highly competitive industry. But, it won’t do any harm, if you are in a low-competition field. Contact your provider of Google adwords in Sydney for more information.
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