Made in Italy
20 keywords in the #1 spot
Made in Italy
Made in Italy is so passionately Italian, they can almost stamp your passport. So when we first got the opportunity to partner with a restaurant chain with such great tasting food, we were determined to provide them the very best of results. The marketing team of Made in Italy were already very familiar with SEO and had worked with other agencies in the past so we were brought in to review the success of previous campaigns and steer it right.
in the #1 spot
About the Company
The history of the company goes travels back beyond international waters. In a place just a bit further out than Rome, a young man by the name of Sergio grew to know the art of flavour that was shared within in family. He developed his skillset so that he could continue this tradition in a foreign country. He set out and achieved just that by opening the doors to Made in Italy in 2000, inviting Australians to travel by taste to the cobblestones of his home town of Subiaco, Italy.
The problem they had
Within the first audit of we pretty much found where the previous companies had gone wrong. Most SEO work was implemented back, 3-5 years ago followed by a long break from 2015-2016. Then shortly after, there was a spike in backlinks just before Made in Italy contacted us. This is a rookie mistake as Google had already made the switch by this point to prioritise backlink quality over quantity. They also deeply consider the content strategy as well as the domain’s authority rather than just raw, sitewide backlinks.
Top SEO will perform a carefully measured balance of citations, content strategies and social signals.
How we solved this
Top SEO was determined to carefully create and perform a measured balance of citations, content strategies and social signals that perpetuated a steady growth in ranks rather than sporadic fluctuations. As an SEO company, we know that we have to stay atop any new Google, Bing, Yahoo or any other search engine updates so that we can ensure all our client’s websites adhere to the guidelines. The digital marketplace is an ever-changing platform and if your digital presence doesn’t change with the times, you will get left behind.
Top SEO takeaway
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalise on peak periods and scale down if there are any budget restrictions.