From 0 visibility to 100%
Sunshine Early Learning Centres
Out of 4,370,000 results that appear for “child care centre five dock”, the third top ranking result is Sunshine Early Learning Centres. The child care facility provides early education to young learners aged 0-6 years. They offer outstanding and standardised educational programs to cater the mental, physical and emotional interests, abilities and needs of every kid.
The family run facility has been in a tight competition with the other day care and early learning centres in the different suburbs of Sydney for years. This challenge has triggered them to partner with Top SEO as we have been in the digital marketing field for a long time now. We are proud to say that our collaboration has contributed a lot after we have successfully delivered the results that the institution expects to gain from our deal.
Engaging new website design & development
visibility to 100%
in Google Maps listings
About the Company
Sunshine Early Learning Centres or also popularly known as Sunshine ELC is a child care institution that provides personalised care and outstanding quality early education to young kids in a home-like environment. It is the management’s priority to have a conducive space for young learners to explore, learn and play.
With the mission of helping kids to be more independent and reach their full potential, Sunshine ELC ensures that its teachers incorporate the different educational philosophies needed to boost the self confidence and independence of kids to better prepare them for the next stagfes of their lives.
The company now has branches in the different parts of Sydney. It has two centres in Five Dock. All of these comply with the National Quality Standards in Australia.
The problem they had
The high competition rate and low enrollees have been their burden for some time. It was seeing slow progress in its organic traffic efforts, thus resulting in low leads to its Web pages. People’s awareness of its services is very low as they are not visible on various search engines. Imagine its situation. How can you get enrollees if households are not aware of the centre’s existence.
How we solved this
Top SEO is an expert in this field. We have combined various effective strategies to help the centre address its challenges. Starting with competitor research, we assessed their online strategies and implemented those which we think are helpful in this specific niche. We combined this with extensive keyword research to ensure that we use the most accurate and searched keywords by its potential clients.
We also assessed the functionality of its website as it is critical to the bounce rate of guests on your pages. We have noticed areas to improve. As part of our strategy, we have developed an engaging and fully functional Web design. We also improved its speed as it affects how long a potential customer stays on your site.
On top of that, we looked for and leveraged every possible backlinking opportunity for Sunshine ELC. Combining our offpage and on page expertise, we have provided the results that the centre is expecting. From 0 visibility, the site can now be seen in the first SERP after 100% of our keywords ranked 1st page in just 6 months. Another achievement is that it is also now in the the top 3 in Google Maps listings The skyrocketed rankings made the centre visible to clients and contributed to more traffic, leads and conversions.
Top SEO takeaway
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalize on peak periods and scale down if there are any budget restrictions.