From 0% to 73% Visibility in 1 month
MD Provodores
MD Provodores has been a large player in the fruit & veg industry, with close to 20 years of service to the Sydney area. However, compared to their rivals, they had a lot less visibility and needed to find a way to reflect their brand trust and strength online. This began MD’s digital transformation journey all the way from a brand new website, branding and a laser targeted SEO strategy to make them the titan of industry.
From 0% to 73%
Visibility in 1 month
20%
of keywords in #1
Titan
of industry
About the Company
MD Provodores is a business that has been servicing the freshest fruits and vegetables to families and the Sydney hospitality industry for almost 20 years. The foundation and core of what pushes them to develop a connection with local growers and farmers through the delivery of fresh fruits and vegetables is their family-owned and operated business. They deliver the freshest produce straight from farmers to customers’ homes located in the heart of Sydney markets.
The firm strives to be the natural choice when it comes to fresh goods. Their fruits and vegetables are sourced daily and supplied to Sydney restaurants, hotels, clubs, pubs, and cafes and work closely with local growers to ensure only freshness and quality are provided to their clients.
The problem they had
The established company was having difficulty gaining ranks on the first page of Google. They had a great reputation with existing and referral customers, but the need for recurring new business became present. They invested in a website that was likely to be the best in its class in terms of user experience, mobile first, interactive, and creative layout, but they still had 0% visibility, and therefore 0 access to those online potential clients. The website’s traffic and exposure were nowhere near what it should’ve been.
How we solved this
Top SEO knew climbing the ranks on Google was the best, sure-fire way to help get MD where they needed to be. We recognised that using product-specific searches would result in a far higher return on investment for this marketing channel and take advantage of those low hanging fruit (no pun intended). Due to the implemented strategies, we proudly report that from 0%, it increased to 73% visibility on all the search engines in just a month. In addition, 20% of the applied keywords are now ranking first in their region.
Top SEO takeaway
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalize on peak periods and scale down if there are any budget restrictions.
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