Local SEO allows small business owners, who have fast and user friendly websites, to rank high on the search engines. This in turn helps companies generate more qualified prospective customers and eventually upsurges the conversion rates. SEO for small business also helps build brand awareness for the business, as the users are more likely to trust a website which ranks higher on the search results. If you are someone who is looking to leverage the use of SEO for small business, then keep reading to understand why SEO is essential to build a strong web presence –
Cost-Effective Marketing Solution
Though it requires great time and energy to manage your business details in online directories, you can very easily set up local business listings across the web for free with GMB, Facebook, etc. This makes SEO a cost-effective marketing solution.
According to Google’s guidelines, User friendly websites get the opportunity to grab better ranks on the searches. SEO today is all about creating better user experiences, the traditional SEO is slowly fading away. With uncluttered websites you will find visitors spend more time on the page, thereby minimising the bounce rates, while increasing the page views. Moreover, highly relevant content keeps the readers glued to the site, as it solves their questions, issues and helps them find answers to what they are looking for.
Brings in More Customers
According to research about 72% of consumers, who seek out a local business, mostly visit stores within 8 kilometers. So, it is highly important for you to appear for local search results on Google Maps. This offers increased chances of getting new leads for your business. SEO is one of the most efficient marketing strategies that bring in prospective customers who are actively looking out for your product or services. Hence, businesses need to be SEO optimised to generate more customers and outrank competitors.
Builds Brand Awareness
One of the greatest benefits of ranking high on the search results is to build brand awareness. When your website appears for the searches on the first page of Google, Bing and Yahoo, your potential customers are likely to trust your brand due to the stronger web presence compared to those that don’t. This is why small businesses must invest in SEO to build their brand and create better brand awareness as SEO plays a significant role in making or breaking your brand.