If you are searching businesses online, you would usually receive the results based on your current location. These local search results are essential to be found and allow the customers to check your business. Google My Business helps with this regard, and allows the customers to find your business online easily. It also offers additional information about your business such as – hours of operation, contact details, address, phone number, days open, photos, directions, etc. across multiple devices.
If you want your business to be found online, especially on the local searches, you must list your business in Google My Business. A fully optimised Google My Business Page can increase the success rate of your SEO efforts. Here are a few reasons from the SEO Company experts on why Google My Business is essential for a local business –
One of the greatest benefits of creating a Google My Business listing is, it improves the online visibility of the business to a great extent. Have you ever noticed this – when you search for a product or service on Google, you will see that the first three things listings are the Google Ads advertisements followed by a map with Local 3-pack and the organic results appear only after that. Many business are striving hard to get into this Local 3 pack, but, what most fail to do is optimise the Google My Business Listing, which will help appear in the Local 3-pack. This is a potential revenue generator, as it not only shows your business on Google maps, it also places your business ahead of the SEO organic results.
Allows Sharing Potential Business Information
Google My Business listing allows you to share potential information about your business, including address, hours of operation, phone number, images of business etc. Apart from this, businesses can also share business updates, announcements, news and much more. These posts now appear on the Google search and maps, to keep potential customers updated about any changes. Also make sure to include call to actions with the posts encouraging customers to take action.
The messaging feature on GMB allows you to chat directly with the prospective customers. This feature will help you to quickly answer questions in real time and gain your customer’s confidence. Businesses can either turn on or turn off the messaging feature. However, take care not to share any sensitive information like credit or login credentials.
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