Website traffic is one of the effective ways to generate more leads. But, what could be the best possible way? There is nothing as effective as PPC advertising with Google Adwords to get more leads and increase your ROI.
If you are not currently utilising PPC campaigns to generate more leads, experts recommend trying it out. In fact, there is a good chance your competitors are investing in PPC advertising to grow their business with the help of an Adwords agency Sydney.
However, it is important to ensure you are getting the best results for your investment. It is advisable to work with the Google ads agency Sydney to implement the right strategies. By implementing efficient PPC techniques, you are guaranteed to generate more leads without investing a lot.
Optimise your PPC campaign with these techniques
Use focused landing pages
One of the major aspects of paid advertisement is the landing pages. A major mistake every digital marketer make is linking the ads to their main page and direct traffic to their home page. But, if you want to get the most of your PPC ads and generate more leads, you should direct the targeted traffic to a well-designed landing page. Of course, your home page may have comprehensive information about your service. But, a landing page that is specifically designed to generate an action from the visitor will eventually confirm them as a customer or business lead. The key is to focus on your landing page.
Ensure your content matches with your PPC ad
If a user is responding to your advertising bid, it means that they would like to know more about a service or product your ad was talking about. They would expect that the ad they have clicked will provide them the right answers they were looking for. If your ad is focused on a certain topic or keyword, the landing page should have more valuable information about it. So, make sure your content has quality information that will entice landing visitors to become a customer.
Offer rewards when a visitor signs up
You could entice visitors with some offers. There are lots of rewards that you can give, including whitepapers, eBooks, videos, presentations, etc. Make sure the giveaways are well designed and give the users something valuable that will make them know more about your brand.
Create a fantastic ad that outsmarts your competitors
There are competitors in every industry, and PPC Sydney campaign is no different. If your competitor’s ads are ranking high, then analyse their ads so that it will help you perform better. Analyse your competitor’s keywords performance and then bid on the same keywords or choose a different set of keywords related to your product or service. Studying their ad copy also helps you create an effective ad that is compelling and convert your target audience into customers.
There are lots of reasons why you need to track your conversions. But, this is often overlooked by digital marketers. It is an effective tool for lead generation. If you don’t track your conversions, you won’t get clear picture of your PPC campaign, and that can make or break your business.
One of the best ways to get the most out of your PPC campaigns is to partner with the right Adwords agency Sydney.