How Important Are Backlinks?

How Important Are Backlinks?

It is no wonder that the web is growing by millions of pages every day. But, how much of this content gets organic traffic from search engines like Google? A study shows that about 94.3% of pages out of two million pages don’t get organic search traffic from search engines, especially Google. Why? You may be wondering how you can be a part of the minority that gets good organic traffic from Google. There are many SEO issues that prevent your website from ranking high in search engines. But, SEO experts believe that one of the significant reasons is that most of the webpages don’t have any backlinks.

Backlinks are one of Google’s top three ranking factors, and they do help you rank higher in search engines!!

What is backlinking?

Backlinking is the process of getting hyperlinks from other websites to your webpage. With hyperlinks, users can navigate from one page to another on the internet. Search engines use the hyperlinks to crawl the webpages and the links between the pages on your website. There are several techniques for link building. However, link building is one of the hardest parts of SEO. This is why you need to work with SEO experts. If you could master the art of building high-quality links, it can make you stand out from your competitors.

Here are a few valuable reasons why backlinks are important:-

Backlinking helps search engines to find new pages

Google Spiders find new pages on your webpage through the backlinks.  Google spider uses the hyperlinks to find, crawl, and index individual pages on your website. The more backlinks you have, the better chance your website being found quickly by search engines. In short, backlinks act as search engines navigation tool. So, building a bunch of links to your website helps to boost your web traffic and rankings.

Competitive edge

A solid link-structure is one of the major approaches in the practice of SEO. Earning quality backlinks favours you in the eyes of your customer and search engines. If many authoritative brands link to your content, then it means your content is valuable to users. Backlinks show the trustworthiness in a piece of work. So, the search engines will observe this.

High traffic generation

Backlinks communicate to search engines that your website contains valuable information. This helps your webpage rank high in search engines for a particular keyword. In addition to making your website visible by search engines, backlinks are an effective tool for boosting traffic on their own.

Reputation management

Although Google’s algorithm was created by humans, the software doesn’t have a human brain. So, backlinks are important as they are used as Google’s reputation tool. The goal of search engines is to provide searches with the best possible result for the query. Google will point the users to a popular website as it has a good reputation and trustworthiness.

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