Did you know as with just about everything in the world of SEO, the best link building techniques change every year? Without a proper SEO strategy or if you don’t revamp your SEO strategy regularly, you could accidentally fall prey to a Google penalty. So, here we’ve listed a few techniques from the SEO experts for link building that actually works.
Guest Blogging for Natural Link Building
For many years, guest blogging has been actively used in the SEO world and is not going away anytime soon. It can be a great link building tool too. Here we’ve discussed the six-step strategy for using guest blogging as a link building tool.
Step – 1
Devise a Strategy
Find relevant opportunities and devise a guest blogging strategy to achieve impressive and long-lasting results. Analyse the competitor’s links and access the online behaviours of the main influencers in your niche.
Donor analysis is the study of a website’s traffic and the keywords that generate it. The data collected from the donor analysis is used to compare the placement cost with donor’s value. Check for the following factors while performing donor analysis.
- Domain Authority
- Quality of Content
- Organic Traffic
- Author Bio
Get rid of donors who have a small number of keywords and low traffic as they will not benefit you. Choose donors with a narrow theme relevant to your own.
Step – 3
Create a Content Strategy
The articles or other content you post on the host website must be in correspondence with it and must be useful for their readers. So, before creating content, analyse current trends, controversies, and the hottest news in the target industry to find inspiration and get an idea of popular topics. You can also hire the best SEO agency to prepare an effective content strategy for your business.
Step – 4
Begin your outreach using the data in the contact us section and wait for a response. Large website owners are not always receptive to outreach emails, so it may take time to build good relationships with influencers or get them to notice you.
After getting approval from the website owner, create posts for their platform. Keep the following in mind while creating posts for their websites.
- Get acquainted with the guest blogging guidelines of the host to prevent conflicts between the administrators and your content getting deleted.
- Follow SEO principles.
- Link your website and ensure it fits organically to the text.
- Avoid using anchors like “follow this link” or “here.”
Step – 6
Track the Results
Becoming a good guest blogger is not easy, and you cannot expect quick results. Determine the efficiency of your post and host website using a well-organised tracking system.
The Bottom Line
Guest blogging is an essential tool for link building and helps boost brand awareness. Find a relevant website, generate interesting content ideas, and track the results to use guest blogging efficiently. For more information about SEO packages for small business, check https://www.topseosydney.com.au