For the first time in the history of Google updates, Google has announced the roll-out of a major core algorithm change in advance. With the update being rolled out, the SEO experts and marketers were left with questions about what does the update entail, how it affects the site, what steps must be taken, and more.
According to a few SEO sources, June 2019 core updates will continue to reward strong content marketing efforts. Google search still relies heavily on authoritative backlinks and informative content.
What to Expect from Google’s June 2019 Core Update?
The main focus of Google’s June 2019 core update is to limit the adverse effects and improve expertise, authoritativeness, trust, relevant content, update past content on a regular basis, appropriate meta data, to get backlinks from relevant sites, and more.
Effects of Google’s June 2019 Core Update
After the rollout, many companies have complained about a sharp decrease in organic search result ranking, which affects their profitability. Recently, The Daily Mail has reported a decline in half of their daily traffic from search results after the update went live. Other leading brands like the Sun and HuffPost have also reported a sharp decline in the traffic.
Forbes reported that CCN.com, a cryptocurrency news website, has decided to close its doors and cited Google’s algorithm update as the specific reason for its decision. According to the sources, the founder claimed to lose 71% in traffic overnight, which translated into a 90% drop in profits.
Tips to Breathe Some Life Back into the Website
After the Google algorithm update, there is no recommended course of action from Google, but it warns content creators not to make changes and focus on putting out the best possible content. Moreover, choosing the best SEO packages can help you stay in the competition without being knocked out.
Here are a few tips for companies that are affected by Google’s latest algorithm update to breathe new life into the website.
Analyse and Perform Experiments
If your website is affected by Google’s algorithmic update, take some time to look into other websites and blogs in your industry that have not suffered any changes to their website traffic. You can also perform simple research to find out who is ranking for your keywords now. Then, evaluate the website and find out what tactics differentiate your website from them. This will help you to identify the cause, find a solution, and fill the gap on your own.
Even though search engine results provide a great way to increase exposure and attract new customers, subscribers, followers, and fans are the real base of your website. So, focus on community-building to keep your website going till you figure out the secrets on the new algorithm.
Use ads to attract new visitors to your website and expand customer reach. Make proper usage of ad platforms like Twitter, Facebook, Instagram, and Google AdWords to gain more visitors.