Like every other year, 2019 has also commenced with new trends, tools, and up-to-date strategies, and if you are actually looking to stay ahead of the game, it is not sufficient to just stay in par with the trends. You need to actually foresee them! While every search engine is looking to improve on their services, it is best to stay prepared for the awaited changes that are expected in the days to come.
Here are some tips on how to stay ahead of the Search Engine Optimisation trends in 2019.
Mobile First Indexing
According to a report by Statista, “In 2018, 52.2% of all website traffic worldwide was generated through mobile phones.” No wonder, Google rolled out the mobile first indexing update in March 2018. According to this update, Googlebot, will now consider the mobile version of the website also, for indexing and ranking purposes, ultimately serving the users with the results that they have been looking for.
Hence, it is essential to optimise your website for the mobile first approach as a part of your SEO strategy 2019, and make sure that the mobile view of your website is as good as it looks and feels on a desktop, and it offers the same user-friendliness and possesses vital information, in that case, there are chances that your website will be easily prioritised and indexed by the Googlebot.
Optimise for the Voice Search
ComScore predicts that by 2020, more than half of the search queries will be voice-based. Yes, the voice search has become an essential element during the past years and the advent of the AI Assistants – Siri, Google Voice Assistant, and Cortana, has helped this trend move forward. Now, more companies are looking to take advantage of this trend and including this as a part of their SEO strategy 2019, to grab their rankings ahead of their competitors.
So, if you are looking to grab your rankings in the voice search, you need to focus on ‘localisation’, meaning, including the terms – ‘nearest,’ ‘near me,’ ‘Phone number,’ etc., along with the exact search terms and long tailed keywords. This will help you out in generating more traffic and better ranks for your website.
Expert, authoritative and trustworthy contents always have their importance in the Google’s evaluation policy. Therefore, when it comes to good contents, there are no shortcuts at all. You have to invest a quality time in research to make your readers engaged with your writings. Include Latent Semantic Indexing (LSI) keywords relevant to your topic that will help the users to reach out to your content. With Voice search becoming more noticeable these days, drafting contents that answers a ‘how-to’ question is more relevant to appear on the Google’s first pages.
Cisco says that the global video traffic will be 82% by 2022. Whereas, it was recorded as only 75%in 2017! This data is a clear indication of the growing demand of the online videos and its importance when concerned with search engine optimisation. The procedure is simple – the more engaging your video is, the longer will the users remain at your site, which will help you rank higher on Google.
Artificial Intelligence is the next big thing, which is expected to completely alter the way the users search. The concept of AI is draped in imitating the human decision making process, especially, they carry out the complex tasks in a more humanoid way. AI is used more in digital marketing to gather data and target the ads based on content relevancy and much more. The search engine bots are smarter now, hence we have to think better to optimise better!
There must be many more techniques that will influence the search rankings, but these are a few main techniques for 2019! The best SEO company Sydney, who meticulously updates to the trends, will be able to help you out with the best possible strategies for your website, and help with the rankings. So talk to an expert SEO agency now!