Do you own any product? Or is there any service you provide to your customers? Then Google is the best place to showcase your product or service. Being the best ever search engine used by millions of people all over the world, Google provides you an opportunity to advertise your service or product in its own platform. Yes, am talking about Google Ads. As a benefit, you can reach a lot of people and your business will grow exponentially.
What are Google Ads?
Formerly known as Google AdWords, Google Ads is an online advertising platform from Google where you can advertise your product or service. This paid advertisement option is available on the Google search engine page using its own AdSense program.
Why Google Ads?
Approximately 2.3 million searches are performed in the Google search engine in every second from any part of the world. It is the only search engine that is being used by majority of the people. No other search engine can even think of such searching in a second. Google’s advanced algorithm gives you the desired result in a flash. The experts at Adwords agency Sydney mention that Google’s Search Engine Result Page (SERP) is the best to date. So, any advertisement in that platform will ideally lead to business growth. The Adwords agency Sydney says that out of all PPC services, Google Ads are extremely effective to drive relevant traffic to your website when people are searching for similar types of things on the Internet.
Importance of Google Ads
Google Search and Google Maps will provide you prospective customers who are genuinely interested in product or service related to your business.
You only need to pay as per result based on the number of clicks (hit) on your website or the number of phone calls made to you. The Google ads agency Sydney says that, whether people are searching through desktop or mobile, Google Ads work seamlessly and effectively via all the mediums.
Furthermore, it will drive the prospective customers to visit your website, will help in growing online sales, will offer the customer with your phone number to communicate with you directly, etc.
Features & Services Offered by Google Ads
Google Ads is committed to serving you with all its power. Its rich features are well acclaimed by people from various business segments. Here are some of the features and services:
- Keyword Planner
- Google Ads Editor
- AdWords Express
- Reach Planner
- Google Partners
- Ad Extensions
- Click to Call
How to use Google Ads?
It is easy to use Google Ads, yet it requires handling of the PPC Sydney experts to generate great ROI. The biggest advantage of Google Ads is; it can work in any budget. You have to fix a monthly budget for Google Ads and go for it. Obviously, you can adjust your spending anytime in between or you can hold back the process temporarily.
So, don’t be late. Get the services of a Google Partner to find the right customers for your business using Google Ads.