You’re a local business owner that offers a valuable service/product which everyone needs. You are doing SEO and on-page optimisation to make your website discovered. But, your business isn’t appearing for your keywords on searches and customers are barely dropping in. Or, maybe your competitors are simply out-ranking you on the SERPs, and you are not sure how to gain a competitive edge. Well, you can fix this with Local Citations.
What Is a Local Citation?
Online mentions of your company are called as Local citations. It includes your business Name, address, contact information, and website URL. Citation can be in many forms like – listing your company on a directory, yellow-pages, or on the social media. It basically means that wherever your business Name, address and Phone number is displayed for the searchers to see is called a citation.
What are the Types of a Local Citation?
The two types of Local Citation are – Structured Citation and Unstructured Citation
Structured Citation – These are the listings about your business on the Local Business Directory. You can have a control over these citations, meaning you can make edits to them every time there is a change in your business information. Structured citations are available with – Yelp, Facebook, Maps, Facebook, and Foursquare.
Unstructured Citation – The online mentions of your business information on a site which is not a business directory is unstructured citation. For example – review sites, newspaper/magazine sites etc.
Why is it essential to focus on Local Citations for your business?
Upsurges Your Rankings – The SEO experts state that, Local citations can greatly impact on your local SEO efforts and help you step up the SERP ladder. When search engines look to verify your business’s information, Local SEO and citations can be of great help. This is one of the ways through which search engines estimate your website authority and reputation. So, the more often your business information appears online, the more authority does your website gains. Making use of the affordable SEO services, can help you with Local citations on valuable directories.
Gains Website Traffic – When your website has an improved ranking, it means increased visibility for your business in the local search results. Ultimately, this hike in visibility augments the site traffic. If you are looking to gain website traffic, get the help of SEO experts.
Establishes Trust – Local citations can help building up trust among the customers and the search engines. In case, if you have several websites with high domain authority, the websites that are mentioning the similar information about your business, notifies the search engines and your customers that your website and business can be trusted.
Citations are mentions about your core business data on the web. They can greatly influence the customer search and local search engine rankings. Quality citations can positively impact the rankings, improve the reputation and ROI. But, you must analyse each potential option available and determine if the mentioning will bring value to your business. Because quality work matters! For this, work with the experts that offer affordable SEO prices Sydney and add value to your business.