After 8 years, Google is preparing for a major change to the Google Shopping platform, by allowing the retail business owners who are selling products online to list their products for free. Usually, a business owner must pay for ad placement on Google shopping for their e-commerce management. But now, Google says that it will allow anyone who manages an online store or website to list on its Google Shopping platform, without making any payment. Yet, businesses will have to pay for the top placement as sponsored listings. If you are unsure about getting the top placement, you can get in touch with the experts at Adwords agency Sydney.
After the pandemic attack COVID 19, the entire retail sector has come to a standstill, and digital marketing has turned out to be a lifeline for the retailers. Consumers have started to shop online, not just for the essentials, but they have also started looking out for apparel, home essentials, and toys. This has given hopes and opportunity for the struggling retailers to connect with their customers again. But, in this present situation, many cannot afford to meet up the costs. Therefore, Bill Ready, President of Commerce has stated, “we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” However, this change is expected to sustain long, as it matches the longer-term vision of Google’s share in digital commerce.
What Does It Mean For The Retailers And Shoppers?
This effort from Google, offers great exposure to the retailers to cater to the requirements of the millions of buyers who search Google daily for their shopping requirements. And for the shoppers, they can now shop from more stores, by way of the Google Shopping tab. But for sellers, to have a cutting edge over a lot of competitors, it is vital to get the help of experts in PPC Sydney.
Why should you Care?
Google Shopping, has been around for nearly two decades now, and this is an evolution. Way back, it used to be free, as ‘Froggle.’ But, after 2012 Google Shopping shifted to a paid product, asking the merchants to pay for listing out their products. Before turning out completely into a paid program, Google’s product encountered a quality problem with the listings, which over and over again led to out of stock of various items. But, these days, Google’s ability has considerably increased, to match the data on the website with the information on the product feed.
Enabling this opportunity to all the merchants will turn out to be a boon for both the sellers and the buyers. And just like amazon, the retailers who want to make sure that they get a noticeable visibility, might continue to pay for the ads. Getting the help of Google ads agency Sydney, might turn out to be beneficial, as they understand the audience behaviour and strive to yield maximum benefits.
Google has stated that this change will fully take effect in the U.S. before the end of April and expand worldwide before the end of the year! If you are a business man, who is looking to have an edge over the competitors on Google Shopping, you can get in touch with the experts in Adwords agency Sydney.