Top Reasons Why Your PPC Leads Aren’t Converting

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Did you know one of the practical and fastest ways to drive instant traffic to your website and potential leads to your business is running a PPC campaign? When done the right way, PPC in Sydney can be profitable and beneficial for your business. Yes, PPC can boost sales and increase conversions, unlike any other advertising techniques. Despite its ability to quickly generate leads, produce palpable conversion rates and grow your business, sometimes, PPC leads fail to convert. Here our experts from the adwords agency in Sydney explains why your PPC leads aren’t converting, and what you can do about it.

Reason #1

Low-quality Leads

One of the primary reasons for the low conversion rate of your leads is that they are of low-quality, and are acquired from irrelevant traffic from paid search ads. This problem occurs when you are on high-volume keywords and key phrases. You can sort this problem out by analysing your PPC campaigns, shortlisting keywords, and checking whether these keywords are relevant for your target audience, products, and services. If they are irrelevant, weed them out to improve the quality of your leads.

Reason #2

Targeting the Wrong Audience

Even if your PPC ads are appearing on the screens of millions of users, and if they aren’t responding to you, then you are simply targeting the wrong audience. This mean, you do not have a proper understanding of your demographics, and background of the target market. According to the experts from Google ads agency in Sydney, this makes your PPC campaign ineffective. You can solve this problem by understanding the needs of your potential buyers before launching and running your PPC campaign. Learn how to write relevant ad title and text, and gain practical knowledge on creating and implementing the right PPC campaign.

Reason #3

Low-performing Ad Copies

Creating unforgettable ad copies that make an impact on the minds of your target audience is essential because it’s tough to get noticed when you create ads that sound like other who are competing for the same search intent. While creating ad copies for your business, keep in mind that you have only a few seconds to persuade your prospects to click on your ads. So, make clear and crisp ad copies that appeal to your prospective buyers and improve your brand’s reputation.

Reason #4

Using the Wrong Marketing Message

As mentioned earlier, if your audience are viewing your ads yet the sales numbers are low, then you are using the wrong marketing message to connect with your target audience. Here are a few indicators listed by your adwords agency in Sydney to find out whether you are sending the right message to your audience.

  • You will miss leads when you ask for a sale.
  • Average page time is good, but the conversion rate is low.
  • Numerous questions from your prospects related to topics you may think that you have answered in your marketing already.
  • Your prospects don’t believe that your product can solve their problems.

Other reasons why your prospective leads don’t convert include budget issues, long sales cycles, unconvincing sales copy, and more. Take the time to analyse the issues that prevent leads from converting and optimise the campaign strategy to promote your business and improve sales.

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