Did you know Google is aiming to be the end destination of their users’ journey? This, more than anything, defines major SEO trends for 2020! SEO is evolving and becoming better at enhancing user experience and reading search intent. To make your business website ready for 2020, you should consider certain SEO services professionally.
Here are a few trends that will influence SEO in 2020.
- Brand Building Should Be A Priority
One noticeable trend for any marketer working today is that organic social is pretty much dead. While paid advertising still works brilliantly for social, the fact that more and more companies are doing it creates a real trend where ROI for paid ads will be decreasing. On the other hand, link less mentions are becoming more and more important, with Google and Bing confirming those are used as ranking signals.
- The Machines Are Here To Stay
For years now Google’s been using learning algorithms to improve their users’ experience with search and help avoid keyword-stuffed webpages. In 2020, this will be more important than ever with Google’s latest algorithm named BERT.
Now, as far as we know, Google uses three mechanisms. They are ,
- Neural Matching
- Newly-implemented BERT
- Local SEO is changing
A specific feature of local SEO is that you need to have not just any backlinks, but the ones that Google deems locally authoritative. For mobile devices, a single Local Pack might take up as much space as an entire SERP shown to a user. A huge number of the aforementioned zero-click searches are local searches for which the results are shown on the SERP itself, in so-called Local Packs.
- Optimizing the Content for Rich and Featured snippets
Two great ways to stand out is to get Rich or Featured snippets.
It is an entire block of information that is shown at the top of a SERP, which bring great increases in CTR.
In addition to title and description, show images, stars for reviews, prices for products, and more.
The output of this will be great, if you hire the right SEO experts.
- Zero-Click Searches Are The New Normal
Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, more than half of all searches are now “zero-click searches.” That means that the user’s query is answered on the SERP itself, without them having to click away anywhere.
The Bottom Line
Are you running a business that need to be rank now and then in 2020? Consider hiring the right SEO expect, and choose the best SEO packages that fit your needs and budget!
Looking for a trust worthy SEO Company? Look no further than Top SEO Sydney!