Social media and SEO; how do they pair? It begins with content marketing. Content marketing is about entertaining, informing, and enticing your audience. The social media promote your content and makes sure that your digital activity improves your search engine ranking. All three work together toward achieving relevance for your audience. So, no matter whether you are a lawyer or working at real estate agent, if you opt to SEO service, you can generate quality leads.
High-quality content is content that is:
- Shareable and presentable
- Free of jargon
- Provides guidance/value
It works SEO for lawyers, real estate agency, healthcare, and other industries.
The Impact of Social on SEO
Here are the five things to think about when considering the impact of social on SEO.
- Don’t Forget Bing
Google may have back-tracked and changed its stance on social signals, but Bing has always been open about using social media signals.
- Not Now Doesn’t Mean Not Ever
Social media shows no sign of becoming a less important part of a brand or person’s online presence anytime soon. Just because Google says that social signals don’t currently impact search rank doesn’t mean they never will.
- Social Media Channels Are Search Engines, Too
If someone wants to check out your company, they’re likely to open Twitter and Facebook and do a quick search to see what kind of presence you have on each channel. YouTube is also a search engine. Yes, today, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for.
- Social Media Profiles Rank in Search Engines
Social media profiles are often amongst the top results in search listings for brand names. While social shares may or may not affect a web page’s position in search listings, your social profiles definitely influence the content of your search results.
- Social Links Boost Your Search Rank
Social signals don’t directly help rank better. The links that you share on Twitter, Facebook and Pinterest may help your brand get more exposure, but they aren’t seen by Google as a ranking signal.
Even though social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways:
- Increased online visibility and traffic to your website
- Increased authority and brand recognition
- Broader content distribution and longer content lifespan
- Improved local SEO