Social media has become a huge aspect of the modern society and it is undeniable! According to the research reports, “92% of teenagers are online every day, and 71% use more than one social network. In total, 31% of the global population engage in social media.” Moreover, there are 1.23 billion people who log into Facebook every day for an average of 17 minutes. That’s a huge number right? 18% of participants surveyed also reported that they could not even go a few hours without checking their news feed. It is also estimated that here will be 2.67 billion social network users by 2018.
But the question is, with this wide pool of audience, how would you get your brand recognised and gain as many clicks as possible? So, here we bring some useful tips to effectively use social media to improve your search rank.
Expand Your Fan Base
Have you ever noticed that social media pages with many high-quality followers tend to rank better in search results? Yes, improving your social media presence can make a positive impact on your SEO in Sydney. So, attract ‘high quality’ followers who loyally interact with the content you are posting on various social channels rather than having a large number of followers.
Having an active social media profile works far better and creates a source of credibility for your brand. Distribute contents on your social channels that not only provide answers to customers’ problems, but also as customer service manage system to directly interact with an unsatisfied customer. Getting more retweets, comment, pinning and shares are a good indication to Google that your business is valuable and it will even reward you with a high search rank.
Keywords are the one way that a webpage can gain a high ranking on Google. This means, integrating the right keywords throughout your social content is vital to get more visibility on your posts. Handle your social media channel similar to search engines, identify and include key SEO words and integrate them through your profile, tags, images, videos and posts for a maximum reach.
Claim Local Listings
Did you know even though many digital marketers have given up on Google plus, this social platform still provides benefits for local SEO services in Sydney? So, claim your local listings to show up your presence on Google map, which allows customers to easily find you. Include the right address, hours of operation and other important details and high quality images. Also, strive to obtain quality customer reviews for your brand because Google has started ranking businesses with the highest reviews.
The Bottom Line
Using social media for your business as an effective marketing tool is an ideal way to attract people to your website. But, only framing effective social media strategies and properly leveraging them strengthens your SEO and brings your brand success.