Over the years, the rules of the SEO game have never changed but with a solid strategy you can increase the search visibility. Improving your search rankings is not as simple as it used to be! Since businesses have become more invested in SEO in Sydney, search ranking algorithms have grown smarter and more sophisticated. The result is the solid techniques that are once considered to be acceptable are now considered grey-hat or black-hat. Unfortunately, a few of them can even earn you a traffic-throttling Google penalty.
Today, the real challenge is you still need links, traffic and rankings to reach your target customer. But, how will you achieve this in an ethical manner? Don’t fret! Here, we have listed a few white hat strategies you can employ to improve rankings.
Guest blogs are an effective and easy ways to get backlinks. It is considered as an important driver that helps your website rank higher in the search engines. When you begin leveraging guest blogging to build links to your website, have a list of sites that openly accept guest posts. Beyond getting a link, you guest post can also perform the following tasks perfectly.
- Establishing Your Expertise
- Increased Reach
Remember the cliché “Picture speaks better than words”? It’s not far from the truth! Infographics are a powerful way of getting a point across quickly and intuitively, and considered as an effective way of getting high-quality backlinks quickly. Use infographic publishers like Visual.ly to bring your infographic in front of more people. ‘
It’s a mere fact that blogging lets you connect with your readers! Using personal blogs at work can be a way to generate content that feels natural and personal. Such blogs offer specific insights on a particular topic that other employees don’t know. This compels readers in a similar position at other companies suddenly have a reason to read this content.
Beat the champ
Well, you can’t be successful by beating hundreds of could-have-been-a-contenders but by seizing the top spot from the person who’s already there. So, keep a close look at the contents that are really performing well in the organic search and determine the sites that are linking to it. Your content need not to be a brief blog post but it can be anything including infography, YouTube video, vine or more. By analysing the type of content and the audience, you are left with a list of people who are actually interested in your content.
If you are high level company spokesperson or a knowledgeable subject matter expert, then you are more likely to be approached for an interview. When you are in front of a camera or a page, you get an opportunity to sell your brand through your confident, insightful and open views. You would also get a chance to tell about your company’s offerings, new initiatives, updates, new products or ventures.
With a careful, contemporary strategy, it’s still possible to rank high in Google’s search results. So, what are you waiting for? Pull up your socks and get ready for a new adventure in your Sydney SEO game.