PPC marketing is fairly unpredictable! We all know that. The best strategies you were following for a couple of years ago may not be effective now as the industry frequently evolves according to changing markets. In fact, we should expect the unexpected that’s what this pandemic taught us. 2021 is no different, and external factors might bring dramatic changes in the industry.
It is essential to ensure you are getting the most of your PPC Sydney ad budget in an increasingly competitive world. However, with strategies emerging frequently, it could be hard to know which ones to consider. Don’t fret; experts at our adwords agency have got you covered. We have shared PPC trends that you can’t ignore, and here are they:-
Automation of PPC
Automation in PPC is a wonderful innovation. Yes, it has helped marketers not only their time and energy but also a lot of money. Automating means using Machine Learning or Artificial Intelligence to reduce labour when it comes to paid ads. PPC automation can help the marketers in many ways, including identifying the best ads, calculating and suggesting the best bidding strategy, foretelling the CTR of upcoming ads, finding the right CTA, checking the performance of your ads, and generate conversions. So, the use of artificial intelligence is going to work great in the upcoming years as well.
Voice Search
Voice search is no more a buzz word. It’s here and every business should harness the power of voice search. People are shifting from text to voice search rapidly. By the end of 2021, almost most of the search queries are expected to be voice-based. Today, almost every individual uses a mobile device and the possibilities of getting connected with the audience are much higher through voice search. Voice search is expected to trend in PPC marketing 21 and further.
Video Ads
Utilising videos in digital marketing has been skyrocketed in the past few years. As per the reports, 80% of the traffic is expected to come through videos. Moreover, people remember video advertisements than text messages. PPC is planning to take advantage of video marketing to their best. Hence, videos are expected to play a significant role in PPC marketing soon.
Remarketing
This is one of the marketing tools that are often overlooked. Remarketing is a powerful technique that involves displaying the ads in front of the people who have already toured the website or used the mobile application. If you are planning to boost your sales conversions or want to create brand exposure, remarketing is an excellent strategy.
Audience Targeting
Targeting the audience is the upcoming PPC trend. With Google ads, now you can easily target specific audiences. The features allow marketers to focus on specific information, such as gender, age, income, etc. It is even possible to set a target for audiences by targeting keywords and demographics together.
As a marketer, you should take advantage of these PPC trends to get the most of your paid ad campaigns. AI and automation are going to bring a lot of changes, including in digital marketing. Do you need help with running PPC campaigns? Are you looking for a PPC agency in Sydney? We, Top SEO Sydney – The best PPC agency in Sydney, can help you generate better ROI.
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