Many local businesses tend to overlook the importance of link building, especially those who have failed to adapt the rules and increased requirements. SEO experts always emphasise the importance of building high-quality links. But, many SEO have focused only on content and on-page SEO. However, Google confirmed that links are important and a crucial ranking factor. Along with great content, links are the number one ranking factor. Ranking in search engine result pages without links is hard. Google cares about links so much, and so should you.
Backlinks are integral to Local SEO Sydney, and you will have to incorporate the best strategies into your SEO plan. The more links you gain from other authoritative sites, the better your chances of ranking higher. SEO Specialists say that about 75% of SEO is off-page along with link building, and 25% is from on-page factors.
What Are The Best Link Strategies?
Here is the best link building techniques as shared by our SEO specialist Sydney:-
Claim Business Listing
This is one of the easiest ways to build a high-quality to your website and increase your online presence. Many sites, including Zomato, Yelp, Facebook, and Yellow Pages, offer link building opportunities. Apart from these, it is essential to add a backlink to local directories, including Google My Business, Bing Places, and Yahoo Local will increase Local SEO Sydney optimisation.
About 46% of Google Searches have local intent. So adding a backlink to local listings can help increase your ranks in Google maps. Building your online presence through local citation may take time. But, it offers long-term benefits.
Consider Broken Link Building
Yes, replacing broken link on third party sites can also help improve organic traffic and boost rankings. Although it is a time-consuming process, it is worth doing. Find out the backlinks, create relevant content, and contact the webmaster to let them know there is a broken link and see if you could replace it.
Don’t Ignore Guest Blogging
Guest blogging is one of the effective ways to reach a new audience and gain more exposure. Create high-quality content and publish your blogs on other popular websites. In addition to gaining quality links, you can boost your online reputation as well.
Analyse Competitor’s Links
Many recommend checking out the competitor’s backlinks to gain insights into their link building strategies. You could also find opportunities to replicate their links as well. The idea of how and why they have earned the backlinks can help you to implement the right ways to gain quality links.
Conduct Effective Outreach
It is a crucial link building strategy that can help gain access to the best link building opportunities. You can reach out to influencers, brands, bloggers, and PR websites through email to make them link to your content. However, reaching at the right time is the key to increase your rankings through links.
Link building is one of the best online marketing Sydney strategies. With the right tools and quality content, you’ll be able to gain domain authority shortly.