About 100 billion searches happen on Google every month, and most of these search queries happen on the mobile phones. However, one of the best features of Google is its search competence to recognise the nearby locals with its “near me” query. After all, Google can easily locate your mobile device’s location! Whether you’re looking for a dentist, or a restaurant, or any specific locale requirements, Google can use your location to identify the nearest dentist, restaurant, store and much more. A simple ‘Near me’ query can yield a range of results.
For a business owner, these ‘Near me’ searches, offer a completely different advantage. They offer the possibility for the customers to reach you, which otherwise wouldn’t have been possible with the traditional billboards/banners. That is why, optimising your business for the ‘Near me’ searches is vital for the business to increase the traffic and gain potential customers. Therefore, if you are a business owner who is looking for either – SEO for dentist, SEO for lawyers, or SEO for restaurants, then look no further, start working with a professional SEO agency to gain desirable results through the ‘Near me’ searches.
Here are some ways to optimise your business for the ‘Near me’ searches –
NAP Consistency – Make sure that your NAP data is consistent across the web. Inconsistent NAP information will cause distrust for your website among the search engines. Even small changes are said to have influence on the search engines. So, follow a standard method, to mention your business Name, Address and Phone Number in the sites. This will help maintain consistency.
Local Citations – Create different local citations of your NAP data by listing on the important local directories of your particular city, and for your business category.
Local Keywords – Pick out the local keywords that are relevant to your business, and syndicate them with your local city or region. You can include these keywords into your website’s landing page content, headings, Meta tags, Images, and URL.
Mobile-Friendly Website – It is obvious that most of your potential customers are sure to look up for the ‘Near me’ searches on their mobile device. This is the reason that you must convert your website to be mobile-friendly.
Get Local Links – One good way to rank for the ‘Near me’ searches is by persuading the other websites to mention about your business, and link it to your website. It is not mandatory that the other website must have a great domain authority, but it has to be a local website that is related to your industry or the one that discussed your type of services or products.
Online Reviews – You can ask your delighted customers to leave a review for your business on the website or on the Google My Business Page. The more positive reviews your business gains, the more it has the opportunity to gain the trust of search engines, and appear on top for the ‘Near Me’ searches.
“Near me” searches are gaining more importance in the local searches. If you’re looking to carry out SEO for dentist, lawyers, restaurants or any local business, applying the techniques listed above is essential!