Do you know websites with video contents are 53 times more likely to rank on the first page of search results? Yes, different types of website videos can give you an extra edge to enhance your online presence, drive more organic traffic, and increase ROI. However, video SEO is still underutilised by many online marketers. Of course, many brands are incorporating video content into their SEO Sydney strategies. But, most of the SEO experts don’t prioritise it.
When used correctly, Video marketing can be extremely powerful and make a significant contribution to your overall SEO strategy. If you are using only content for your website, then you are behind the times. Moreover, you are likely to miss a great amount of organic traffic.
Let’s see how video can help your digital marketing campaign:-
Boost Conversion and Sales
Adding your product video on the landing pages can increase conversion by 80% and 74% of users who watched a product video subsequently bought it, according to leading research. So, you better start crafting your product video now.
About 83% of businesses say that the video provides them with a good ROI. Although video marketing is not an easier and cheaper task, it pays off big time. Online video tools are constantly improving to make it affordable for all.
It is no wonder trust the foundation for leads and conversions. The whole thing behind content marketing is trust and creating long-term relationships. Now, a simple video does it all. Video content is likely to engage users and build a trust which is paramount for every business.
The average click-through rate of video advertisements is 1.84%. This is the highest click-through rate of all digital ad formats. For a non-skippable YouTube video ad, the rate is 92% and for skippable video ads, the rate is 9%.
How to optimise for video SEO strategy?
Here are a few tips for optimising video ads, as shared by Sydney SEO agency
Optimise video file metadata
Just like general search results, title and descriptions will also be displayed in vide searches. By optimising video metadata, you are likely to drive more views, traffic, and rank higher in search results. Ensure the title and description is compelling, relevant to the content, and contains the right keywords.
Implement Schema Mark-Up
To help your video stand out of the rest, use schema mark-up. Schema mark-up gives the information the search engines need. So, add schema mark-up for the title, description, and thumbnail for each video.
Use the Right Keywords
Like content, it is essential to incorporate the right keywords into your video content. Conduct searches for targeted keywords to find the high-ranking keywords in your niche.
Submit a Video Site Map
By creating a video sitemap and submitting it to Google Search Console, enhance the discovery of site-hosted videos. Add the video title, description, page URL, thumbnail, and video file URL in your video sitemap.