New Year is around the corner, and it’s time to focus on SEO goals that you need to accomplish in 2021. By now, it is not necessary to tell how important SEO is. Every business, regardless of size, knows that. But, what we all have to consider is the fact that SEO is continuously changing and we will have to be always prepared.
Whether you have planned to create high-quality, engaging content or incorporate new strategies into your digital marketing campaigns, none of them matters if you don’t have well-defined SEO goals. There has never been a better time to improve your SEO, than now. Take a look at the top five SEO goals that you need to target for 2021 and beyond, as shared by our SEO Sydney experts:-
This should be your first SEO goal. Google will now factor user experience signals (core web vitals) into its rankings. Core Web Vitals are a set of real-world, user-centred metrics that quantify key elements, such as loading fast, being easy to use, and find and access across all devices, of the user experience. Websites that can able to deliver these key aspects of user experience will be rewarded with better search visibility. Does your website deliver it? If not, focus on it.
Enhance Organic Traffic
Is your website receiving organic traffic? Have you ever considered your last years’ organic traffic growth? What steps have you taken to boost organic traffic? If not, it’s time to think about it. When you receive more organic to your website, you can target not only potential customers but also signals to search engines that your content and website is valuable for the users. As a result, it increases the ranking potential. Many SEO services Sydney focus on organic web traffic as it is one of the metrics that tell about your SEO success.
Dominate Feature Snippet
Is your content dominating Google’s feature snippet? Feature snippets are the summary of an answer that the user gets in response to their search query. Although featured snippets have been in practice for a couple of years, they have led to significant changes in the result pages. Today, you can see them dominating search results in the majority of niches. In fact, featured snippets are getting more organic traffic than the first search result.
Reduce Bounce Rate
When a user clicks your website and leaves quickly, it is counted as a bounce by search engines. A high bounce rate will negatively impact your rankings as it signals search engines that your content is not relevant to a searcher’s intent. So, focus on reducing bounce rate.
Optimise Internal Linking
Internal linking keeps the visitors on your web page longer and sends positive signals to search engines. Hence, give the right information to the web crawlers they need and show that your pages are linked together.
If you are thinking that just focusing on keywords in your content is going to get you the results, you are mistaken. Setting the right SEO goals can help achieve your digital goals.