A Guide to Local Citation Building

A Guide to Local Citation Building

Of course, increasing the online visibility of a local business can be tedious. Some even wonder where and how to start. But, online visibility is now important than ever because 86% of customers rely on the internet to find a local business.

Search engines will determine whether your business is worth placing your webpage in the SERP by considering the factors, including relevance, proximity, and prominence when a user searches for a product or service. This is when the local citations come to the play. Building citations for your local business helps to increase the prominence and chances of making into Google’s local pack.

What Is A Citation?

Citation is a mention of your business on another website. However, it doesn’t have a link to you. A proper citation should have a business name, address, phone number, and other vital details about your business. Structured and Unstructured citations are the two major forms of citations. While structured citations are mentions of your business on business directories, unstructured citations are mentions of your business on blogs, databases, listings, etc.

Why Are Building Local Citations Important?

According to a survey, experts in SEO Company in Sydney believe that citations are one of the important signals for local map pack ranking and local organic ranking. In fact, building citations is an integral part of local SEO in Sydney. If your local SEO ranking have been significantly dropping, it is obvious that you need more targeted citations.

It’s the citations that show your business’s credibility and authenticity in a state or country. On considering these facts, you must aim to add your business to as many business listings as possible. Having the same Name, Address, and Phone number across all platforms helps to create a user-friendly experience and Google believes that your business is genuine, credible, and authentic.

How to build citations?

Get Listed With the Data Aggregator

There are many business directories on the web, and if each directory relies on business owners for submitting NAP directly, they will miss a lot of data. This is when data aggregators come to the rescue. They collect information about a business and distribute to other website directories. So, get your business listed on the data aggregator. It is completely free to claim, submit, and manage the listings.

Submit to Other Sites

While data aggregators distribute the information to well-known websites, they don’t cover all the websites. That’s why you have to submit it to the core sites in your country’s directory.

Find and Submit to Local Sites

The physical location of your business will open up more opportunities to build your citations. So, look for popular industry and geo-specific citation opportunities to get your business listed and increase online search in local search.

Consider Unstructured Citations

Unstructured citations are completely different from structured ones as they come from PR, reviews, and blog posts about your business. That’s hard to get than structured ones. However, you need to have someone to write about your business.

If you don’t have the time to execute on this strategy, our SEO Team can help. Are you looking for SEO service Sydney? We offer affordable SEO service Sydney and help determine the right local directories for you.

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