Did you know that your Google Business Profile can be the key to attracting new customers to your business? If not, then it’s time to start learning how to maximise your SMB profile so that you can get more customers, increase sales, improve SEO, and expand your brand’s reach! Check out this article to find out everything you need to know about Google Business Profile posts!
What Are Google Business Profile Posts?
Google Business Profile posts are a great way to share timely, relevant information with your customers through your Google Business Profile listing. When customers search for your business on Google, they’ll not only see your contact information and hours, but also any posts you’ve published. You can use these posts to promote special offers, announce events, or share news about your business.
If you’re an e-commerce retailer, these could be sale announcements or product launches. If you’re a restaurant, post photos of new menu items or daily specials. If you’re in the travel industry, publish an upcoming event or sale at your location. For hotels and resorts, offer advice to guests on what to do in the area during their stay.
Are Google Business Profile Posts Free?
Yes, GMB posts are free. You don’t need to pay for them. In fact, you don’t even need to have a website. All you need is a Google account and a location-based business. Posts are pretty easy to create. If you want to post content about your own business, then the post should come from your company’s account. There are no limits on how many posts you can create, but keep in mind that this is only one of many ways to manage your online reputation and SEO.
Benefits of Google Business Profile Posts:
- Communicate with Your Customers Directly:
If you have a local business, then you know how important it is to communicate with your customers. After all, they are the ones who keep you in business! Google Business Profile posts offer a great way to directly communicate with your local customers. They can see your posts right when they search for your business on Google. Plus, you can include pictures, videos, and links to really grab their attention.
And just like any other form of advertising (such as television commercials or billboards) by providing timely updates and announcements through these posts you will attract more traffic from people who live near you.
- Send Out Business Updates to Your Customers:
Google Business Profile posts are a great way to keep your customers up-to-date on what’s happening with your business. They’re also a valuable tool for improving your customer experience. You can use these posts to announce things like changes in store hours, new products or special deals, upcoming events, and more.
For example, if you have an offer that expires at the end of the month and you want people to know about it before they leave your store, you can post it on your business profile so it will show up in search results.
- Encourage Customers to Interact Through Photos & Videos:
Google Business Profile posts are a great way to engage with your customers and promote your business. You can use videos and photos to show off your products or services, and you can include text to give more information about your business. For instance, you could use images for events or promotions that you’re holding at your location, so people know what’s going on in the area.
Types of Posts:
- COVID-19 Updates
You can post updates about your business in relation to COVID-19. This could include changes to your hours, temporary closures, or new health and safety procedures you’ve put in place. You can also use these posts to let customers know about things like contactless delivery or pickup options.
- Offer Posts:
An offer post is a type of post that allows you to share discounts, promotions, and coupons with your customers. You can create offer posts directly from your listing. Be sure to include an expiration date for your offer. Once you’ve created your offer, it will appear as a card on your listing.
- What’s New Posts:
According to the SEO consultants Sydney, “What’s New” post is a great way to let your customers know about recent changes or updates to your business. Be sure to include relevant images and videos to really grab your customers’ attention!
- Event Posts:
You can use event posts to let customers know about upcoming events at your business, like sales, workshops, or performances. You can add all the relevant details about your event, including the date, time, location, and a description. If you don’t enter a start and end date, it defaults to 24 hours since creating the post.
Adding business profile posts to your marketing strategy will help you reach potential customers who might not otherwise find out about all the wonderful things you’re doing! And because the information in your posts will show up across Google, you can create content that speaks to customers on the go. In short, Google Business Profile is the perfect way to attract new customers to your business, especially when you are new. Talk to an SEO company to know more.
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