Businesses can find email copywriting very important especially when they are trying to reach out to their customers and prospects. An email can serve not only as a brand’s representation but also as an opportunity to interact with its audience and accomplish some business objectives. Here are some tips from top email marketing Sydney professionals on how to be better at email copywriting especially for marketing purposes.
1. Goal setting
Each email needs to have a particular goal or target. Whether it is booked demos, content downloads, blog post views or free trial sign ups, setting a goal is the best measure of an email’s failure or success.
2. Content editing is key
According to email marketing agency Sydney experts, editing the email copywriting is very important. Edit the emails until they are clearly written sans stilted sentences, grammatical errors and stray punctuations. Additionally, this set of editing should make sure that everything else in the copy makes sense. Be sure to double check the email copywriting because nobody wants an email which stands out for errors.
3. Be short and concise
People send more than 300 billion emails everyday. Shorter is definitely better considering the high number of notifications that we get each day. Be concise by getting quickly to your point. This is the greatest way to ensure that people will actually read the email copywriting.
4. Keep in mind the brand’s voice
When composing the email, remember that the recipient will meaningfully interact with your brand. It is therefore important that the person can easily recognise your brand. The copywriting should follow the brand’s guidelines, showcase the brand colours and be written in the brand’s voice. When the brand’s voice is authoritative and formal, email marketing services Sydney experts suggest making the language more crisp and professional sounding.
5. Write a create call to action
The call to action needs to be written creatively and it must be compelling enough to urge readers to buy your products and services. The call to action is the last push in your email copywriting so it probably is the most important part. In order to make the best call to action that can make readers click and commit to what you have to offer, use active words. Also, try to avoid the use of meh descriptors and vague verbs. Instead, try to be more specific when describing what you are offering to the readers. Email marketing Sydney experts strongly recommend the use of ideas and words that easily relate to your brand’s identity.