All over the world, businesses have taken a major impact due to the sudden outburst of Covid-19. This has resulted in people changing their purchasing behavior. Customers are successfully shopping online and many businesses have gone on the web to stay connected with their target markets. The competition has been very high due to the gigantic boom in online shopping. Here are what experts from the leading social media marketing Sydney have to say about the most relevant digital marketing strategies in 2021.
Nowadays, influencer marketing is widely considered as one of the most cost-efficient and fastest growing channels for acquiring customers. The other key channels are email marketing, paid search and organic search. A study found that influencer marketing helped many businesses acquire high quality customers. Contact the leading social media agency Sydney for more details on how to choose the best influencers that would suit your budget.
Conversational marketing is very important because it engages customers to communicate more. Unlike before, businesses are now listening to customer issues and are actually helping them solve each of these problems. This leads to improved customer interaction where each one feels appreciated and heard. With the help of smart technology such as chatbots, each particular problem is heard and resolved.
Smart Technology Like Chatbots
According to a top social media consultant Sydney, the use of chatbots allows businesses to converse with customers while increasing sales and improving customer relations. Brands have found that chatbots are highly efficient and very convenient to use in the field of customer service. Many sales and marketing executives said that they have already used or are planning to use chatbots in the future.
Purchase Within an Email Marketing Campaign
When we talk about email marketing, it means including links to the email’s body that would direct subscribers to a landing page, product page, or blog post. Readers would not need to leave their inboxes anymore in order to purchase goods right within a marketing campaign. MailChimp users obtain access to more information, which enables them to perform highly sophisticated targeting based on customers’ most used apps, frequently visited webpages, Google search and purchase history.
Aside from what was previously discussed above, leading social media marketing Sydney experts believe that there are many other digital marketing trends to consider this year. The first one is the increasing appeal and use of Progressive Web Apps (PWAs) among customers on mobile devices. Next is the potential of Virtual Reality (VR) as an engagement tool for entertaining and teaching customers. The other notable trends in digital marketing are voice search, artificial intelligence (AI) and drone software.