The Biggest PPC Trends of 2020; a Quick Look!

In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. What does the future hold for PPC? 2019 was another huge year in the world of PPC marketing. 2019 has marked as the revolutionary year for the PPC marketers worldwide, and this year has evident several important changes in Pay per Click Advertising industry. Clearly, 2020 will be focused on automation and the audience. As predicted, these two will be there in marketing trends. So, this year, PPC in Sydney is expected to have another big year, with lots of new features from all of the big platforms. All you need to do is, contact the right Adwords agency in Sydney for your PPC campaign.

What will be the most important PPC trends in 2020? Probably, this may be your question! In this blog post, we’re discussing the pay-per-click (PPC) trends to be on the look for in 2020.

PPC Trends; What New Can We Expect in This Year 2020?

Pay-Per-Click (PPC), one of the most popular advertising models, has altered the landscape of digital marketing. Here are some PPC trends that you should work with.

  1. Bing, The Little Search Engine That Could

Bing is back! With its revitalised focus on ad inventory, data, and audience targeting capability, Bing has become a sleeping giant.

  1. ROI is No Longer the Benchmark

In 2020, the focus will shift to diversifying and launching different kinds of campaigns, all with different goals.

  1. SEO and PPC Integration

Integrate both SEO and PPC to see better results. This is a universal fact that will continue to be true in 2020 and beyond.

  1. Remarketing

Showing people ads for things they’ve shopped for in the past, whether they actually made a purchase, tends to result in higher conversions.

  1. Collaborative Filtering

Collaborative filtering goes further, tailoring your content to your recent likes, browsing history, or trending topics. This allows websites to remain interesting, new, and relevant to individual users.

  1. The Rise of Voice Search

Did you know by the end of 2020, it is estimated that 50% of all online searches will be initiated by voice? So, consider it!

  1. Bumper Video Ads

Video ads are great for business reach, aesthetic appeal and are relatively low cost.

  1. Going Social

Research says, around 70% of people check at least one social media platform a month and these numbers are growing? So don’t miss out social media in your PPC strategies!

  1. PPC Automation

PPC automation has emerged as a powerful way to improve campaign performance. With Adwords agency in Sydney, automation can free up your time and allow you to focus your efforts elsewhere.

Final Words

Are you looking to ramp up your pay-per-click campaigns? Contact the trustworthy Google ads agency in Sydney, and make it live now!

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