2019 was an incredibly eventful year for search engine marketing. We saw several significant Google algorithm updates and keyword ranking fluctuations all year long as Google continues to “improve user experience.” Now, we are in 2020, and it’s the perfect time to reflect on what an eventful year it was for organic search and how to use that knowledge to craft better SEO strategies for the upcoming decade. Google introduced a new algorithm that partly started off possible trends for 2020. Given the search engine domain is constantly getting revamped, it’s hard to keep up with all of the changes. So, consider hiring the right SEO experts in Sydney for effective SEO services and uplift your business growth.
Google’s Core Mission
The core mission at Google remains the same; providing users with relevant search results from the most trusted sources. While Google continues to gain market share and increase its value, it’s no secret that a big part of this valuation comes from ad revenue on their search engine results page. Yes, if the world stopped using Google by today night, and began using a different search engine, Google would be worth significantly less overnight and Google wants to make sure this never happens.
So, Google is motivated to deliver searchers with the best search results possible. Hence, 400+ algorithm tweaks per year, keeping SEOs on the toes. Understanding this helps the SEO experts in Sydney adapt the SEO strategies in order to provide an awesome user experience without compromise.
SEO Trends to Watch Out in 2020
Here are the SEO trends that will change the online landscape in 2020 with the help of professional and affordable SEO services in Sydney.
Tread 1: Programming
To eliminate your most time-consuming and redundant tasks, you should tap into programming languages like Python and R now in 2020.
Tread 2: Focus on Visibility, Not Just Blue Links
On-SERP SEO will only continue to grow in importance in 2020. So, focusing on visibility will benefit you well.
Tread 3: Link Building and Brand Building
Link building will be more about brand building in 2020. It’s time to move link building from the dark ages into a consumer-first approach for 2020.
Tread 4: Entity and Knowledge Graph Optimisation
Optimise entities that your site is about by doing things such as optimising those for Google’s Knowledge Graph and making sure that they appear in Knowledge Panels.
Trend 5: Structured Data
structuring the data in a way that helps search engines to understand better not only what is on a page, but also how each element relates to other elements on the page, and how that page relates to other pages within the website.
So, if you are still not investing in the SEO of your company website, today’s not too late to begin. Contact the right SEO, know the SEO prices in Sydney, and choose your SEO package to run your SEO campaign.