Gone are the days of just having a website, stuffing a bunch of keywords on it and waiting for the phone to ring! Now getting leads or even an enquiry becomes lot more complicated with the evolution of increasing online users and competitive businesses.
So, thinking what could be the better way to get more leads and sales to your online business? Continue reading….
As we all being aware of, the internet is a scary thing and practicing wrong SEO strategy can break your entire business. So you must be careful to avoid being a victim of the numerous SEO mistakes that exist on the internet such as poor/duplicate content, shoddy website speed, lack of mobile-friendly & user-friendly websites, and so many more.
Our SEO experts in Sydney have compiled a checklist with the most important SEO tasks you should validate to keep your site clean and pretty.
Get Rid of Duplicate Content
If you’ve duplicate content, there might be a chance to get penalised by Google. A quick way to identify duplicate content that is by accessing tools to check your site. Some of the most used tools for checking duplicate content are Copyscape and Plagiarism Checker.
Craft a List of Keywords to Verify Rankings
If you want to rank higher, you should always track the keyword in order to see how your site is performing. All you need to do is research and make a list with the keywords you wish to rank for. You don’t have to check them manually. There are lots of tools like Rank Checker that can help you with that.
Keep Unique and Relevant Tags within Your Website
You should optimise your webpage content with unique titles to express what you want to convey. And also it is important to verify whether you have duplicate titles or not. You can check this using Google Webmaster Tools. Register your website in Webmaster and look at the HTML Improvements in the menu and search for the titles that are duplicated.
Keep the URL as Short as Possible and User-Friendly
An expert from the best SEO Company in Sydney states that keeping user-friendly and shorter URL can even help you rank better. To help improve readability and user experience, you should use a permalink without any dynamic parameters and unique characters. Also, you can use hyphens, instead of underscores.
Write Fresh, Unique Content and Post Frequently
As we all know, Content is King! Your web content should be unique, fresh, interesting and bring value to your readers. And also you need to update blogs on the regular basis which can make you stand on top of your competitors in SERP.
Optimise Your Page Speed
Page speed or site speed is an important factor for ranking in the search results. The load speed time and bounce rate go hand in hand. As long as your site has a low load speed page, your visitors will leave your site and may never come back. Get help from professional SEO experts in Sydney to optimise your page speed to 90+.
The above checklist includes the few of the most important SEO tasks. I too aware of that there are many more numerous SEO tasks you should check, but these are the ones you should focus on first.