Google is constantly updating its algorithms to ensure users get the best search results possible. This year has been no exception, with two new updates released in the past few months. Whether you’re a website owner or a digital marketing specialist, understanding the implications of these updates is important for staying on top of the game. So let’s take a look at the latest Google algorithm updates released in 2023 and consider how they may affect your SEO in Sydney.
But First… What Are Google Algorithms?
Google algorithms are complex rules that Google uses to rank and sort web pages for their search results. These algorithms constantly undergo changes to ensure that the search engine provides users with the most relevant and accurate information.
Over the years, Google has released several algorithm updates, and they play a crucial role in the online world. As a result, website owners and marketers need to be aware of the latest updates to maintain their website’s ranking and visibility.
Some of these updates are minimal, so much so that they go unnoticed. Some updates, though, will have a major visible impact on SERPs. This is why entrepreneurs and marketing professionals should constantly update themselves on all the latest and greatest in the world of Google SEO.
Google Algorithm Updates in 2023:
So far this year, Google has rolled out two updates, including:
- Product Reviews Update (February 2023)
- Core Algorithm Update (March 2023)
Product Reviews Update:
This update was specifically targeted at websites that publish product reviews and ratings. The goal of this update was to ensure that users can find reliable and trustworthy information when they search for product reviews on Google.
This update intends to filter out thin content, aka product reviews that appear to be a summary. In other words, more emphasis will be provided on reviews that are based on actual usage and experience with the product.
This update will be rolled out for the following languages:
March Core Algorithm Update:
Core algorithm updates are the ones that can bring about major changes in search engine rankings. While Google hasn’t exactly specified what’s included in the update, marketing professionals drew the following conclusions from what they’ve observed thus far.
- Pay attention to your numbers: Analyse your keyword ranking and organic search traffic. If you notice a dip, seek the assistance of SEO experts to know what can be done about it.
- Deliver quality content consistently: Any content that’s valuable to the users will be prioritised by the search engine.
- Never ignore the small details: This includes mobile responsiveness, page speed, and the like – as these could have major implications on your ranks down the road.
Now that you know the algorithm updates Google has released so far, it’s important to optimise your SEO strategy to align with these changes and improve your rankings. Need help? Get in touch with the best SEO company, Top SEO Sydney, today!