Google is very keen on providing relevant results to its users. For this purpose, Google keeps changing its own algorithm every time. If you had not followed the Google guidelines, there might be a possibility that your website might go down the ranks. In the meantime, your competitor might jump ahead your ranks, because you did not optimise your website properly.
SEO is very important for developing your brand, to reach the top rankings. You must make sure to get ahead, because the first position gains more clicks than any other results. But there are a few things that you must keep in mind while doing SEO for your website. If you commit any of these mistakes, then you might result in harming your repute. Here are a few mistakes as stated by the SEO experts, which you must avoid in 2020
Poor Page Speed
Having a good page speed is one great way to reach higher ranks on the search results. You must optimise your website, both for the website and for the mobile. This is because, now billions of people access internet through their mobile phone. Are you not sure about your website’s page speed? Then check your website using PageSpeed Insights. In case, if you find your website PageSpeed score to be less, reduce the size of the images. But make sure to keep the images in high quality. If you require help with PageSpeed optimisation, get in touch with the SEO experts, who will work to improve your website’s PageSpeed.
Lack of Content Quality
If you are keeping your content section fresh, informative and unique, then there are many chances that your website could rank better. The notable point here is, you must offer precise information. Gone are the days of writing anything which is not relevant to the business and stuffing the keywords. The Google algorithm has changed, and it revolves only on user engagement. The Google AI easily identifies and prioritises based on user preference. Always avoid duplicate/plagiarised content. Keep your content informative, fresh, with perfect grammar and addition of visuals. This is one good way to surpass your competitors.
Low quality link building techniques
Great care must be taken when building links. You must focus on quality links, rather than quantity. The businesses that aim at generating link baits, spam links and low quality private blog networks (PBN) are sure to face troubles from Google and other search engines. Whereas, when you follow ethical practices, such as good quality PBN, posting high quality articles on authoritative websites, will help you build good quality links. If you are looking to build quality links for your website, get the help of experts who offer affordable SEO services.
Not Focusing on KPIs and SEO audits
If you have been already working on SEO, find out if your SEO investment is really paying off and if it is helping you reach your business goals. If you are not able to measure your organic search results, then you are lagging behind with your SEO KPIs, which might have a negative on your business.
Ultimately, businesses that are investing in SEO must be aware about all the factors that affect SEO. Ignoring certain SEO factors can turn out to be a grave threat for emerging brands. Are you looking for experts who offer affordable SEO prices Sydney and can bring good results for your business? Then get in touch with us today!!