Re-create Your Digital Marketing Strategy to Include Voice Search

Re-create Your Digital Marketing Strategy to Include Voice Search

Voice search has been dominating the search landscape in recent years and hence the usage of smartphone assistants and smart speakers–such as Apple’s Siri, Amazon’s Alexa, and Google Home has skyrocketed.

According to a recent statistics, 41% of adults use voice search at least once per day. Projection reports also show that at least 50% of all online searches will be voice searches in 2020. Here is a compiled list of voice search statistics that explains the importance of adding voice search to your SEO for fashion, retail, or restaurant.

  • In 2019, over a third of the internet population has been using a voice assistant monthly. This is a 9.5% increase from 2018.
  • A study predicts that 50% of online searches will be performed with voice search in 2020.
  • According to Google 52% of smart speaker owners keep them in a common room such as a living room. 25% of these people keep them in their bedroom, while 22% keep a smart speaker assistant in their kitchen.
  • A recent survey by Adobe reveals that the most common voice searches on smart speakers are asking for music (70%) and the weather forecast (64%), followed by fun questions (53%), online search (47%), news (46%), and asking directions (34%).

Reasons to Add Voice Search to Your Digital Marketing Strategy

With the increase in the adoption of the voice search, customers have changed their way of searching for information, products, and services. So, here are a few reasons why you must consider including voice search to your SEO for restaurants.

Ranking in ‘Page 1’ Doesn’t Matter Anymore

We all know that marketers have spent years in figuring out how to optimise websites to improve their position rankings on SERP. Ranking anywhere on page 1 was considered to be a win as users will scroll or glance beyond the top search result. But, with a voice search, you will be provided only with two options, and being number ‘two’ or ‘three’ in the rankings isn’t good enough anymore for your SEO for retail.

Voice and Local Search

Did you know the drastic improvement in the voice search has resulted in the screenless internet and the development of “screenless apps.” These apps are  beneficial for businesses with a physical location due to the fact that voice searches are significantly more likely to be local-based than text searches.

Voice Search and Featured Snippets

In the future, voice search will prioritise featured snippets, and you must understand the need to start caring about snippets and optimising your content to attain a featured snippet on Google’s search engine results page.

The Bottom Line

Implementing voice search technology to your business’ digital marketing strategy, will get you stay ahead of the game. Talk to your digital marketing experts to get advice on implementing voice search for SEO for restaurants, retail or fashion to get your business moving forward.

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