“96% of people seeking legal advice use a search engine and 38% of people use the Internet to find an attorney.” – Google
Are you finding it hard to generate potential leads for your legal firm? If your answer is a Yes, then it could be that your potential clients are unable to find your website. An average internet user doesn’t bother to visit the search results that are past the first page. So, if your website is ranked on the 2nd or 3rd or even behind that, people are not likely to find you. This is where SEO can be of great help to your law firm.
Though you can get PPC Ads to work for your law firm, SEO for lawyers is a powerful strategy that will help you get ahead of the search results in an organic way. Nowadays, most law firms are aware of this fact, and hence invest heavily on their website development and SEO.
Fix on your Targeted Keywords
The more specific you determine your targeted keywords, the more likely are the chances to attract qualified leads for your law firm. Take into account the main areas of your practice, and for each practice area write down the possible keywords related to them. After that do some research on these search terms with Google Keyword Planner and analyse the results when you input the data. Now align these results with your practice and choose the keywords that will work for your business website.
Optimise your website with the Keywords
Use your keywords on all the primary elements of your website – The meta tags, call to action, images, headers etc. To be more specific, include the keywords that you want to rank high for in the sub-headers.
Now that you have the targeted keywords in hand, search those keywords in Google, and see where you rank, when compared with your competitors. Now measure your website with that of the competitors and see what you have in common and the areas that you lag behind. Make a deep analysis and look for the various factors that they use to influence the search engines. If you require help with competitor analysis, get in touch with an agency that specialises in SEO for lawyers.
Mobile Friendly Website
With more people looking out for information using their mobile devices, it is essential for your website to be mobile friendly for better conversions. Besides, search engines also consider mobile-friendliness as an important factor to determine the rankings.
Page Loading Speeds of your Law Firm Website
If your website has a low page speed, reduce the size of the images in your website, or minimise the HTTP requests that are needed to download images, scripts or graphics. Above all, make sure that all your plugins are up-to-date and delete any plugins that you don’t use anymore.
Google My Business Profile
The Google My Business Tool helps drive more traffic to your website and improve your law firm’s online presence. This will also help to show your business on Google Maps and Google Search, with your phone number, address and reviews from clients. Though most of the information will be available on your website, having an optimised Google My Business Profile serves all your basic business information in places where your potential clients are looking for you.
Though you can optimise most of the SEO by yourself, it is always good to hire an agency that specialises in SEO for various industry types like – SEO for lawyers, SEO for real estate agency, SEO for healthcare etc., they will know the various aspects and trending requisites of the search engines.