There’s no right answer since several factors come into play when it comes to the PPC budget. Budgets, goals, and even spending may change from time to time. That said, there is a common myth that the bigger the budget, the better the results are. Of course, the budget of a PPC campaign plays a significant role in the performance. But, you don’t need a big budget for the success of your PPC campaigns. But, if you are a small business owner, you may not always have the option to increase the budget.
The bigger the account, the more you have to invest for running your ads active throughout the day. This is one of the significant factors that help to determine your PPC budget. The ad groups, number of campaigns, and keywords are the elements that define the account size.
Based on your industry or niche, the keywords you are targeting have a higher cost per click. While some may not cost you a few dollars, competitive keywords can range anywhere between $5 and $25. The more expensive your advertising is, the higher your budget will be.
Conversions differ from one person to another based on the goals. While some businesses consider conversion as gaining prospect’s information, others focus on monetary sales for their conversion. The conversion rate can fluctuate depending on the type of conversion you are looking for and what type of offer you have. The conversion rate will be low when you are offering a physical product than giving away something for free in exchange of information.
The geographical location you are targeting is another factor that goes into your PPC budget. If the areas you are targeting are highly populated, the budget will need to be higher to accommodate it.
Tips for maximising the success of your PPC campaigns, regardless of the size of your budget
Set the goals
Forward planning won’t work when it comes to PPC. Setting the goals for your paid search campaign will help you to avoid overspend and achieve your goals. Decide on what you would like to achieve with your campaigns and how you are going to do it.
Estimate your budget
Set your budget to achieve your goals. Decide on the number of leads you would like to earn through your PPC campaigns, and it will help you set the budget.
Conduct keyword research
In-depth keyword research will help you find the best opportunities to reach your target audience. Ensure your keyword list is thorough, dynamic, and relevant. A PPC expert from the adwords agency should be able to help you find the best keywords that you need to target according to your niche. Continually review the performance of keywords to maximise the effectiveness of your campaign while staying in a limited budget.
Focus on keyword targeting
Focus on targeting is essential to save money while improving the relevance of ads to your audience. According to your PPC campaign goals, target the right keywords, location, and audience to ensure the ads work better.
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