Recently, Google rolled out a significant core update, Google Medic that focused on SERP rankings. After the rollout of the Google Medic update, many websites and blogs lost their rankings in the first position while the other websites ranked lower gained higher positions.
Google Medic update focused on websites that are related to health, wellness, and medicine, but it also affected the website in other niches, including automotive, education, finance, and commerce. According to the experts of SEO in Sydney, the aftermath of Google Medic led to 5% visibility loss for 56% websites.
Impact of Google Medic
Many research reports indicate that 50% of websites lost their rank on the first page, while other websites lost visibility within the top 100 search results. Due to the lost traffic, small and medium businesses were struck hard and forced to close. Moreover, this update affected Google results regardless of region and language.
According to Google, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”
The Aim of Google Medic Update
Google focuses on content, design, and user experience as part of their overall ranking factors and ‘Google Medic’ is primarily implemented to improve the accuracy of search results. If your website focuses on valuable content, you don’t have to worry about the impact of Google Medic, but it’s the right time to review your website for any potential improvements.
Tips to Recover from Google Medic
If your website was negatively affected by Google Medic, there is no fix for the rankings you lost. But, by having a close look at how Google works, you can come up with new theories and hire the right SEO packages in Sydney to recover from this impact.
E – Expertise
A – Authoritativeness
T – Trust
We all know that Google wants to deliver the most relevant result to its customers. By including an about page to the website that flaunts how qualified your business is and highlights the awards and recognitions.
Make sure that you always create quality content that matches the user’s intent. Add product page or the links to the products to answer the user queries like ‘what is’ or keywords like, ‘buy,’ ‘affordable,’ or ‘discount,’ and more.
Keep focusing on known algorithm factors and optimize your website for the updated quality raters guidelines. You can do the following things to keep up with the algorithm factors.
- Increase the page speed
- Make your website mobile-friendly
- Switch your website over to https
- Ensure your website is technically sound
By following all the above algorithm factors, you will be set up for high rankings in the future. Hire an appointment with the leading SEO company in Sydney to know more about Google Medic update.