Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, and it offers a powerful new feature known as Business Objectives Collection. This enables analysts to obtain a tailored collection of reports in Google Analytics, depending on the information you provide about your business. Read on to learn about what Business Objectives Collection is and how it can be used to help your business improve SEO in Sydney.
An Overview of Business Objectives Collection:
As explained earlier, Business Objectives Collection on Google Analytics 4 is all about getting a customised collection of reports, which will be created on the basis of your business details. According to Google, “The collection replaces the Life cycle collection when you specify business information during setup.”
The collection you get will include reports filled with information and insights that let you reach your business goals faster.
For instance, if you choose “Optimise online sales” as your business objective, you will get a curated collection of reports – such as Traffic Acquisition and User Acquisition – that explain how you could attain that goal.
How to Use This Feature:
While setting up your Google Analytics, you will have to provide the necessary information about your business. When done, the collection will be added in the reporting section. You can access these reports under the Report Library as well. Based on your requirements, you can add, edit, or remove the new tabs for ease of use.
During the setup process explained above, the Life Cycle Collection will be replaced by the new Business Objectives collection. If you still see Life Cycle Collection by default, it could be due to the following reasons:
- You created your property before March 27, 2023
- You did not provide the business information during setup
- You migrated from Universal Analytics using Setup Assistant
How Business Objectives Collection Benefit Analysts and Marketers:
SEO consultants reveal the benefits of Business Objectives Collection below.
- It Aligns with Your Goals:
One of the highlights of Business Objectives Collection is that the reports generated are more aligned with your goal. Google Analytics 4 ensures that you have the data and insights to get you closer to your objectives.
- Get Actionable Insights:
Your collection of reports come with actionable insights that reveal such areas of improvement as User acquisition, Promotions, and more. This allows you to make informed decisions and get better results over time.
- Consistent For All Users:
Another benefit of Business Objectives Collection is that all users will be presented with the same set of reports. This means that your entire team can analyse the data without going out of sync, thereby fostering collaboration and better decision-making.
Overall, the Business Objectives Collection is a great tool for businesses and makes Google Analytics 4 even more useful to everyone. If you have any questions, get in touch with the digital marketing experts today. If you need more SEO assistance, enquire about the SEO packages now.