There’s no denying it; the holiday season will be upon us before we know it, and now’s the time to prepare if you want to stay ahead of the game. While many companies focus on boosting sales during this busy time of year, they often neglect the importance of digital marketing in order to achieve these goals. Fortunately, we are experienced SEO consultants who can help your business stand out online this holiday season!
With the holiday season fast approaching, it’s time to start thinking about how you’re going to stand out from the competition and get more online sales this year. You could hire an SEO company to get the results you need. They can help you with Discovery Ads by Google to help your website rank in search engines like Google.
What are Discovery Ads?
Discovery Ads are a new way to reach potential customers on Google. They appear on the Discover page, which is Google’s personalised content feed. They are designed to help your brand stand out and be seen by potential customers. As we all know, the holiday season is a critical time for businesses. If you want to make sure your company is visible and competitive this year, then investing in Discovery Ads is a must.
Why You Should Use Discovery Ads?
For many businesses, the holiday season means a surge in sales, but it also means stiff competition from other businesses and brands. When faced with so many options and brands, it’s easy to get lost in the sea of advertising. If you don’t have something that separates you from the rest of the pack, your holiday sales could be lacklustre. Investing in Discovery Ads will help make sure that doesn’t happen by giving you an ad placement guaranteed to get results and stand out in customers’ minds.
One of the most common questions we get from our clients during the holiday season is, ‘Why do I need to invest in Discovery Ads?’ But let’s face it! People are busier than ever, and marketing messages are competing for their attention on every social media platform and every website they visit, so if you want to get a leg up on your competition, you need something like Discovery Ads!
This holiday season, don’t get left behind by your competition; invest in discovery ads. If you want your brand to be seen by people who are actively searching for products and services like yours this holiday season, then you need to be investing in discovery ads. These ads are designed to help you stand out from the competition and get noticed by potential customers. With a little help from SEO consultants, you can make sure your discovery ads are optimised for maximum impact.
Latest Innovations from Discovery Ads
Did you know more than three-fourth of feed users prefer to check Google feeds for the latest customised updates that match their personal interests and lifestyle. So, Google has shared the latest advancements from Discovery ads to help businesses engage their audience, where they are.
Bespoke Ad Experience
The Discovery ads provide a number of mobile layouts that are familiar to users who regularly check their feeds, including product carousels, lead forms, and portrait layouts. By testing video ads on Discover, you can create more meaningful consumer moments in a helpful, non-intrusive way.
If you’re preparing for the busiest shopping season of the year, as a retailer, you might be more inclined to use more visual merchandising methods like storytelling and imagery of more aspirational products for those inspired to try something new. So, Google is working on making advertisements easier to find with their latest innovations. With machine learning, the most compelling stories are told to the right people at the right time in a specific and personalised content experience.
Detailed Asset Guidance
The latest rebuild helps you to add more image assets or write more specific headlines, and you can now include overlay images for an even clearer call-to-action.
Some of the campaign insights available on Google ads include,
- Live feedback on ad strength with ratings – This rating helps you to adjust your ad budget on assets that matter the most.
- Campaign optimisation score – From disapproved assets to cost-focused budget adjustments, it provides you with an overview of actionable guidance. It allows you to make better decisions with your creative and audience strategy.
Tools to Help You Prosper this Holiday Season
Here are a few tools that help you connect with your customers this holiday season.
Insights Page – Analyse the audience segment that delivers high sales or engagement
Asset Reporting – Get more engagement and opportunities
Optimized Targeting – Give a boost to visibility and reach to help connect with customers that are more likely to convert
Audience Builder – Create and reuse an audience strategy for your campaign
Google Ads Editor – Effectively manage your ad campaign
The Bottom Line
We can expect Google to share more insights, tools, and creative opportunities to help you showcase your brand to new audiences via Google’s feeds in the near future. For the time being, be sure to check out the updated best practices guide, which includes the newest tips to optimize Discovery ads. You can also follow the creative examples on Think with Google, an excellent resource for even more storytelling inspiration. Get in touch with our SEO experts now to craft more compelling ads and ignite your business’s growth.
Make sure your business is front and centre with discovery ads this holiday season!