In 2021, SEO has become more important than ever. As a very effective way of attracting potential clients, you need to understand the most recent trends in order to leverage better all the valuable benefits it could bring to your business. Because of the constant changes in Google’s algorithm, you have to regularly update your SEO strategy in order to maintain or even improve your rankings. Here are the top trends for 2021 according to a leading SEO specialist Sydney.
Core Web Vitals
The importance of Google’s recently launched Core Web Vitals will continue to grow this year. Visual stability, interactivity and loading are the key metrics to be used in gauging the experience of users. An online marketing Sydney consultant said that a website’s ranking will depend on how fast a page loads, how quick it can get interactive and its stability while loading.
Bidirectional Encoder Representations from Transformers (BERT)
This Google algorithm utilises natural language processing and machine learning for a better understanding of the Internet searches of users. It works for nearly all searches in Google English and over 70 languages. With all the new features, Now Google is now comparable to that of a human brain.
More Important Keyword Research
Over half of searches in Google end up without being clicked. This affects searches of around 175 billion monthly. Because of the rich search engine results page (SERP) results, users do not need to click a result to get the answers they are looking for. With the stiff competition and SERP advancements, investing in keyword research is crucial in order to boost online traffic and business sales.
Authentic Content is Still Valuable
Original content is just as valuable for businesses as their branding because of the important role it plays in ranking and SEO. Aside from being useful and authentic, a Sydney SEO agency expert emphasised the need for the content to be able to add value to a brand’s language and voice. The most unique content can be found in good materials like company milestones, customers’ testimonies, experiments and case studies. Contents like these are good in establishing a business as a trusted brand.
Voice Search Optimisation
Google said that voice search on mobile phones is being used by 27% of the world’s population. According to a 2020 ComScore report, voice search technology is being used by over 50% of smartphone users. This will become a growing SEO need as the greater use of voice search optimisation is set to continue over the next few years.
More Personalised Results from AI
Artificial intelligence (AI) is transforming the way how marketing and SEO work just like the other global industries. A leading SEO specialist Sydney said that AI is continuously delivering more personalised results to the world of online marketing. Like in the case of Google, it is using AI to give users the results that they exactly need.