Are you seeking the best keyword research tools to boost your SEO and website visibility? Search engine optimisation (SEO) is an ever-evolving field, with new strategies and tools coming up every year. Keeping up with the latest trends is essential to getting ahead of the competition and optimising your website for maximum exposure. Here are five keyword research tools you need to try to improve your SEO in Sydney.
- Google Keyword Planner:
Google Keyword Planner is a free tool offered by Google that helps you find keywords related to your business or website. It allows you to enter specific keywords or phrases related to your business and then suggests a range of related keywords that people are searching for on Google. The tool also shows you how competitive these keywords are and provides an estimate of their search volume.
- Ahrefs Webmaster Tools:
When it comes to finding the right keywords for your website, Ahrefs is a great option. This powerful tool helps you find keywords that will drive traffic to your website and rank higher in search engine results.
One of the most useful features of Ahrefs Webmaster Tools is the Keyword Explorer. This tool allows you to search for keywords and find related search terms, keyword difficulty, and search volume. It also provides you with information about the top-ranking websites for a given keyword and their backlink profiles.
- Moz Keyword Explorer:
Moz is trusted by SEO experts, and its Keyword Explorer tool helps you discover the best keywords for your website. It provides valuable data, such as search volume, difficulty, and potential traffic.
One of the standout features of Moz Keyword Explorer is the ability to tell how difficult it will be to rank for a given keyword. The tool provides a difficulty score, which takes into account the strength of the competition and other factors.
Ubersuggest is a free keyword research tool developed by Neil Patel, one of the leading digital marketing experts in the industry. With Ubersuggest, you can discover relevant keywords to use in your content and gain insights into their search volume, cost per click (CPC), and competition. It’s an intuitive tool that enables you to search for keywords by location and device type, so you can customise your keyword strategy to your target audience.
- Long Tail Pro:
As the name suggests, this tool is specifically designed to help you find long tail keywords – those three to four word phrases that are less competitive but still highly targeted. Simply enter a broad term related to your niche, and Long Tail Pro will provide a list of long tail keyword suggestions.
If you’re looking to get ahead in SEO in 2023, keyword research should be at the top of your list. Try any of the recommended tools listed above or seek the assistance of the best SEO company for your digital marketing efforts.